Who Has Better Deliverability Rates Aweber Or Getresponse

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E-mail newsletters and promotional digital campaigns are key to the success of e-commerce. A clever campaign can also generate new leads, influence existing customers, and increase sales through persuasive, targeted communication.

But it can get tricky once your campaign has several arms to it. One being emails targeting users who just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.

GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. GetResponse allows you to create templates and detailed reports. The question then is GetResponse right for you?

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Before you go on, you may want to watch this video by Metics Media on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

What is GetReponse? Who Has Better Deliverability Rates Aweber Or Getresponse

As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based company has over 15 years’ experience in online marketing solutions. It provides support in over 27 different languages.

Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. Through GetResponse, you can manage your subscriber list for high-impact marketing communication ranging from customizable newsletters, video campaigns, follow-up letters, and more.

GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.

Suppose your business is the type that relies on frequent communication of promotional materials, development timelines, branding, and even post-purchase assistance. GetResponse will help you make these processes more efficient.

Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. You can do this through email, which is one of the most popular message hubs online.

What Features Can I Expect?

GetResponse has been in the email marketing business for many years. They’ve developed many features and capabilities over the years that enable them to go beyond “scheduled emails.” With GetResponse, you can really unlock the full potential of email messaging and communication. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.

Who Has Better Deliverability Rates Aweber Or Getresponse

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Ease of Use

Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.

Their modular widget system allows you to customize your interface in any way you like. It shows you the most important features and functions and hides those you don’t use.

Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. That’s what GetResponse seems to be focusing on in their software service: the ability to freely choose and implement your campaign how you want.

This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.

Flexible and Well-Designed Templates

GetResponse offers hundreds of templates you can use to personalize your newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.

These templates can be customized however you like. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.

For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. This will allow you to spend more time on the message and less on details.

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Automation and Organization

Online marketing is all about efficiency. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse accomplishes this in two ways: automation, and organization.

Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Being able to provide what your customer wants depending on how they react to your website.

GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. An example of this is the “abandoned shopping cart” scenario, where a registered user abandons your website and does not check out even though they have an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.

All these functions are one aspect of GetResponse’s powerful lead collecting system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is especially useful in e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.

GetResponse doubles down on this by allowing you to create conversion funnels. This marketing strategy targets users at certain points in their purchase cycle. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. You’ll want all the tools you can get to make it all the easier to succeed.

Detailed Reports and Analytics

Doing all these different marketing responses and strategies will definitely increase the conversions you’ll find on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.

GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.

This data, along with the analysis that it provides, will help you plan your next marketing campaigns better and pivot any ones that are not performing well.

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How Expensive is GetResponse?

You should plan for the costs of any service. GetResponse is no different. Free software that can be downloaded and set up quickly. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.

This demonstrates the commitment to quality that GetResponse shows. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. These packages vary in scope of features and also your tentative subscription list size. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. Though you can expect an equally sizable exponential growth in cost as well.

GetResponse offers four tiers of plans: Basic, Plus and Professional. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.

The Basic plan covers all the standard email marketing tools a beginner package would need at $15 monthly for a list of about 1,000 people. This allows you to create email messaging through GetResponse’s library of templates and opens the door for you to explore their sales and lead funnel generation. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.

The Plus plan includes the Basic plan’s standard suite of functions. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Who Has Better Deliverability Rates Aweber Or Getresponse

GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. This plan is more expensive than their other plans, at $99 per month for 1000 subscribers. This plan is best for those who are familiar with automation and email marketing. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.

For the more discerning customer, you can even opt for their bespoke subscription plan. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. Who Has Better Deliverability Rates Aweber Or Getresponse

You can save a few dollars monthly on your plan if you purchase it yearly as well. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.

Additional Information about GetResponse

GetResponse, an established platform in email marketing, has developed many ancillary services to benefit businesses in today’s fast-moving online environment.

One of the more exciting services is their website and landing page builders. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Who Has Better Deliverability Rates Aweber Or Getresponse

What’s more, some of the advanced features that you can find on the higher-tiered plans include Live Chat, which allows users to contact the website live and allows you to talk to them directly regarding whatever their concern is. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.

GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. Host hundreds of users in a single event and share ideas with webinar tools like screen-sharing, live-recordings, and even maintain follow-up marketing to all attendees.

Last words

Email marketing and online marketing can be complicated. If you decide your business requires such a strategy, it will be up to you. Still, if it does, GetResponse is as good as any for your next software automation manager. Who Has Better Deliverability Rates Aweber Or Getresponse

From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. For some, the ROI of email marketing is more important than the cost.

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Most Frequently Asked Questions Who Has Better Deliverability Rates Aweber Or Getresponse

Does GetResponse have a CRM?

As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.

This could include tracking customer behavior across your website pages, assigning variables and tags to individual shoppers IDs, to better target granular audiences using relative messaging.

Is there a free plan at GetResponse?

GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. There is, however, a free trial for people who do want to give the software a try.

GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.

Is GetResponse safe?

GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. You can rest assured that the program secures your customer’s shopping information and their behavior.

To ensure your safety, make sure you review and manage the terms of service before using any tool such as an email marketer.

Can I integrate GetResponse with my website?

Just because GetResponse has a website builder doesn’t mean you need to abandon the website you already have. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.

Double-check their website for updates to their integration partner list. These will continue to grow just like the software.

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