Online marketing is a crucial aspect of any business these days. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.
An often overlooked aspect of online marketing is email marketing. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
GetResponse may be a popular email marketing software on the market, but it isn’t the only one. Many new players in the marketing field have tried to gain more traction among eager businesses who have the chance to reach out to their customers. How does GetResponse’s platform compare to all the rest? Let’s see.
Before you go on, you may want to check out this video by Business Tools Review on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
GetResponse Overview Trafficwave Vs Getresponse
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Spend less time worrying about every piece of communication you send.
Simon Grabowski founded GetResponse in the 2000s. GetResponse has evolved over the years to be more than an email marketing tool. Since then, the software has expanded its capabilities to include landing page customization, consumer funnel capabilities and website solutions.
Any marketing automation software that is successful will provide a strong ROI. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This ensures that your message gets through correctly to the correct user at the right time.
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. Subscribing for 1-year nets you roughly 18% in savings per month, while a 2-year plan gets you 30% off the monthly price.
You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.
GetResponse or ActiveCampaign?
ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
With ActiveCampaign, expect to be able to reach users via different channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign also hosts several different tutorials and guides depending on the industry your business finds itself in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.
When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms utilize cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
We will examine which software offers features that the other doesn’t in order to get a better understanding of who is ahead. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is especially useful when sharing narratives and expertise is proving to be a lucrative method of gaining more leads for your business.
GetResponse has a slightly lower pricing structure, but that doesn’t mean it is any less. You can fully customize how many subscriptions you want to set as the limit for your website and pay just for that amount or get a larger plan for yourself in anticipation of an increased number of leads you’ll be generating from your planned email campaigns.
ActiveCampaign and GetResponse are also limited by exponentially increasing subscriber lists. You will have to spend more if your subscription limit is exceeded. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. Both software are similar in price so you may want to get the one that offers more tools for your company.
GetResponse vs iContact
iContact is a tool that helps you to bring more customers to your door by focusing on business growth and optimizing marketing campaigns for maximum impact on marketing ROI. Is it better than GetResponse as an email marketing platform?
iContact shares similar roots to GetResponse. It started out in the early 2000s as email marketing software targeting small to medium-sized businesses. They’ve since grown their arsenal of tools to contain several key features essential to any burgeoning business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.
Creative tools focus on landing page creation and webpage development. This includes making custom web pages for different marketing tactics. These web pages can be integrated into your email marketing strategy as growth tools. This can help you generate leads and address any inquiries concerning your business.
Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.
When looked at it from a broad point of view, GetResponse and iContact have very similar methods of getting users to react and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is largely absent from many email marketing software out there, including iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact will have most people’s attention at the start because they have a free plan available for all users who sign up. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This may be where iContact’s allure begins to fade. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.
Though it’s important to note that GetResponse still offers a more robust set of features as well as up-to-date services like their webinar hosting and sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
GetResponse vs MailChimp
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was started in 2001 in Atlanta, Georgia. However, it has since expanded over North America with satellite offices in Brooklyn, Oakland, and Vancouver. MailChimp manages its enormous popularity by focusing on services and functions small businesses and entrepreneurs need for their email marketing strategies.
They have expanded to many features and knowledge pools like podcasts, episodic series, and even short films. Moreover, they consistently have experts and industry leaders share their insights in the current marketing industry and other lifestyle-centered editorial pieces.
Their platform features 4 different segments of tools for your email marketing campaign– Audience Management, Creative Tools, Marketing Automation, and Insights and Analytics. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse does do something similar, but rather than focusing on pure email marketing, GetReponse has since expanded into many advanced CRM functionalities.
MailChimp does not have the marketing automation GetResponse offers. GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp has the advantage of having a free plan in its suite of subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. You’ll also get some essential CRM functions, creative tool kits, and even a website builder.
The following plans are available in two versions: Standard and Essentials. The Essentials plan allows you to play around with customer journeys, advanced analytics and more advanced insights.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans come at $9.99 and $14.99 for 500 contacts, respectively.
Their final plan would be most similar to GetResponse’s Max plan. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. If you’re on a budget, MailChimp can be the platform for you. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. GetResponse remains your best option in this situation.
GetResponse vs ConvertKit
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It integrates seamlessly with WordPress and other writing platforms. This may be sufficient for some users but growing businesses might need a more comprehensive approach to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?
ConvertKit has a global presence with 67 teams in 54 countries. Many of these teams are software engineers, marketers, salespeople, and talented product developers who have developed ConvertKit to grow existing businesses through the power of email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
With audience growth, ConvertKit focuses on custom landing pages, email sign-up forms, and easy integrations with already existing web pages, so you don’t have to lose your content when migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. Trafficwave Vs Getresponse
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse’s platform was primarily built on developing and maintaining CRM through webinar support, sales, and lead funnels, as well as website integration, to better design your existing and potential user base. Trafficwave Vs Getresponse
ConvertKit, however, is focused on setting up your business via its platform and the integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Trafficwave Vs Getresponse
ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit has the advantage in pricing. They have a free plan that includes many notable features like unlimited landing pages & forms, e-commerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Trafficwave Vs Getresponse
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes the entire first Creator plan, as well as the free program, additional Facebook advertising support, newsletter referral systems and advanced reporting. This plan is $59 per month for 1000 subscribers and is a great deal compared to GetResponse’s Plus plan.
Again, those on a budget may want to give other email marketing platforms a look first before committing to any single software to meet all their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their UI is user-friendly, and they do take pains to make their platform a one-stop shop for many small businesses. Trafficwave Vs Getresponse
GetResponse is best suited for companies with existing systems and users. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Trafficwave Vs Getresponse
Many platforms offer similar services with varying degrees of effectiveness. These platforms, which we compared against GetResponse, have been among the most effective on the market. It’s not hard to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. In that case, GetResponse is the software platform for you.