Online marketing is a crucial aspect of any business these days. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.
Email marketing is an important aspect of online marketing that’s often overlooked. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse compare to the rest? Let’s see.
Before you continue, you may want to watch this video by Business Tools Review on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
GetResponse Overview The Conversion Pros Vs Getresponse Autofunnel
As we’ve touched above, GetResponse aims to help businesses by managing, organizing, and even automating aspects of email marketing so that you can spend more time running your business. Spend less time worrying about every piece of communication you send.
Simon Grabowski founded GetResponse in the 2000s. Over the years, has developed GetResponse into more than just a pure email marketing software. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
ROI is a vital aspect of any good marketing automation software. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This ensures that your message gets through correctly to the correct user at the right time.
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.
For the truly discerning customer, you can opt to apply for their “Max” subscription package, which offers all the features that basic, plus, and professional has while throwing in dedicated VIP support as well as the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.
GetResponse or ActiveCampaign?
ActiveCampaign is another staple brand name for those familiar with the industry’s different tools available to would-be marketers. Boasting simplicity and function, how will GetResponse fair against ActiveCampaign in getting you more leads and conversions?
ActiveCampaign is a popular option for anyone looking to start their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.
When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms utilize cross-platform tracking and conversions. Both platforms use machine automation to automatically convey marketing communications based on customer actions. Both platforms integrate well with existing platforms such as Shopify and SalesForce.
We will examine which software offers features that the other doesn’t in order to get a better understanding of who is ahead. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
GetResponse has a slightly lower pricing structure, but that doesn’t mean it is any less. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
ActiveCampaign and GetResponse are also limited by exponentially increasing subscriber lists. You will have to spend more if your subscription limit is exceeded. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
We would choose GetResponse if we had to pick because of the additional functionality in landing page customizations and webinar tools. Both software are similar in price so you may want to get the one that offers more tools for your company.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Will it best GetResponse in its capabilities as an email marketing program?
iContact has similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. They’ve since grown their arsenal of tools to contain several key features essential to any burgeoning business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.
Creative tools focus on landing page creation and webpage development. This includes creating custom web pages to suit different marketing strategies. Growth tools focus on the implementation of these web pages into your email marketing strategy. This can help you generate leads and address any inquiries concerning your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.
When looked at it from a broad point of view, GetResponse and iContact have very similar methods of getting users to react and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse’s new webinar system allows you to manage your subscriber lists and host talks directly on their platform. This feature is not available in many email marketing software, such as iContact.
Smart Sending is iContact’s market. It analyzes your users and matches them with best practices to know when you should send marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse, which only offers a free trial, you can start using iContact immediately to begin your email marketing without any cost.
This is where iContact’s appeal may begin to diminish. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
GetResponse vs MailChimp
MailChimp is a popular email marketing platform that has been around for many years. Its branding has always managed to stay on top of current trends. Although popularity isn’t enough to win them all, how does GetResponse stack up against the MailChimp classic?
MailChimp was started in 2001 in Atlanta, Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
Their platform features 4 different segments of tools for your email marketing campaign– Audience Management, Creative Tools, Marketing Automation, and Insights and Analytics. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
This will be a tough match-up, as MailChimp has been around as long as GetResponse. It also has the advantage in branding and marketability. However, GetResponse’s advantage lies in its sales funnel and webinar functions. MailChimp is limited in its customer journey workflows.
MailChimp strives to make its software as easy-to-use as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse does do something similar, but rather than focusing on pure email marketing, GetReponse has since expanded into many advanced CRM functionalities.
There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse offers several segmentation lists and autoresponders to help you manage the emails that are being sent to your inbox.
MailChimp offers a free plan as part of its subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. You’ll also get some essential CRM functions, creative tool kits, and even a website builder.
Their following plans come in two types– Essentials and Standard. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
The final plan they have would probably be the most analogous to the Max plan that GetResponse has. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
However, this plan is less functional and offers fewer customer journeys than the Plus plan offered by GetResponse. If you’re on a budget, MailChimp can be the platform for you. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.
ConvertKit vs GetResponse
ConvertKit is a great platform for bloggers and users to manage subscriber lists. It integrates seamlessly with WordPress and other writing platforms. This may be sufficient for some users but growing businesses might need a more comprehensive approach to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?
ConvertKit has a global presence with 67 teams in 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
With audience growth, ConvertKit focuses on custom landing pages, email sign-up forms, and easy integrations with already existing web pages, so you don’t have to lose your content when migrating information.
ConvertKit also focuses on connecting with your existing subscriber base by developing easy automation and designing well-crafted email communications. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. The Conversion Pros Vs Getresponse Autofunnel
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. The Conversion Pros Vs Getresponse Autofunnel
ConvertKit, however, is focused on setting up your business via its platform and the integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). The Conversion Pros Vs Getresponse Autofunnel
ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit has the advantage in pricing. They have a free plan that includes many notable features like unlimited landing pages & forms, e-commerce capabilities, and email broadcasts. They also have two paid subscriptions, the Creator or the Creator Pro. The Conversion Pros Vs Getresponse Autofunnel
The Creator plan offers migration support and user funneling – useful in understanding user behaviour for $29 per month subscribers. It is slightly more expensive than GetResponse’s Basic Plan but lower than their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. This plan is $59 per month for 1000 subscribers and is a great deal compared to GetResponse’s Plus plan.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their UI is user-friendly, and they do take pains to make their platform a one-stop shop for many small businesses. The Conversion Pros Vs Getresponse Autofunnel
GetResponse, with its heavy CRM leanings, works best with companies that have existing user bases and systems that just need additional work in beefing up. GetResponse can be used if you already have the systems or are planning to put them in place.
Conclusion The Conversion Pros Vs Getresponse Autofunnel
Many of these platforms offer similar services at varying levels of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. Suppose you’re serious about your email marketing and are looking for something that can go the distance. GetResponse could be the right software platform for your email marketing needs.