Online marketing is essential for any business. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.
An often overlooked aspect of online marketing is email marketing. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. Done incorrectly, and you can find your carefully crafted message to be chucked in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse compare to the rest? Let’s see.
Before you go on, you may want to watch this video by Business Tools Review on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
GetResponse Overview Test Inbox Deliverability Getresponse Vs Mailchimp
As we’ve touched above, GetResponse aims to help businesses by managing, organizing, and even automating aspects of email marketing so that you can spend more time running your business. Less time fretting over each and every piece of messaging you send out.
GetResponse was established in the early 2000s by Simon Grabowski. GetResponse has evolved over the years to be more than an email marketing tool. Since then, the software has expanded its capabilities to include landing page customization, consumer funnel capabilities and website solutions.
Any marketing automation software that is successful will provide a strong ROI. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This ensures that your message gets through correctly to the correct user at the right time.
Speaking of ROI, you’ll definitely need to begin calculating yours as GetResponse, sadly, doesn’t come for free. GetResponse does not offer a free plan, unlike some other offerings on the market. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.
For the truly discerning customer, you can opt to apply for their “Max” subscription package, which offers all the features that basic, plus, and professional has while throwing in dedicated VIP support as well as the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.
GetResponse vs ActiveCampaign
ActiveCampaign is another staple brand name for those familiar with the industry’s different tools available to would-be marketers. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
With ActiveCampaign, expect to be able to reach users via different channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.
You can expect a lot of services to overlap when you put GetResponse directly alongside ActiveCampaign. Both platforms use cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can fully customize how many subscriptions you want to set as the limit for your website and pay just for that amount or get a larger plan for yourself in anticipation of an increased number of leads you’ll be generating from your planned email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
iContact is a tool that helps you to bring more customers to your door by focusing on business growth and optimizing marketing campaigns for maximum impact on marketing ROI. Is it better than GetResponse as an email marketing platform?
iContact has similar roots to GetResponse. It started out in the early 2000s as email marketing software targeting small to medium-sized businesses. They’ve since grown their arsenal of tools to contain several key features essential to any burgeoning business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.
Creative tools are focused on web page development and landing page creation. This includes creating custom web pages to suit different marketing strategies. These web pages can be integrated into your email marketing strategy as growth tools. This will help you to generate leads and answer any questions about your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools are focused on audience segmentation and collaboration tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
When looked at it from a broad point of view, GetResponse and iContact have very similar methods of getting users to react and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.
Comparing the features however, GetResponse has the advantage of creating newsletters and emails that are more visually appealing. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is largely absent from many email marketing software out there, including iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse, which only offers a free trial, you can start using iContact immediately to begin your email marketing without any cost.
This may be where iContact’s allure begins to fade. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.
Though it’s important to note that GetResponse still offers a more robust set of features as well as up-to-date services like their webinar hosting and sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
GetResponse vs MailChimp
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was founded in 2001 in Atlanta ,Georgia. However, it has since expanded over North America with satellite offices in Brooklyn, Oakland, and Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
Their platform features 4 different segments of tools for your email marketing campaign– Audience Management, Creative Tools, Marketing Automation, and Insights and Analytics. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp has also included an AI to help design your emails with thoughtful details, layouts, and color choices.
Marketing automation for MailChimp consists of designing customer journeys concerning your marketing strategies and properly integrating your website to the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great news for those who are just getting started with email marketing platforms, but it can be frustrating for others who need more advanced features. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp has the advantage of having a free plan in its suite of subscription plans. The free plan allows you to set up emails, customize them as you wish, and send them to as many subscribers as you like. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
The following plans are available in two versions: Standard and Essentials. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans come at $9.99 and $14.99 for 500 contacts, respectively.
Their final plan would be most similar to GetResponse’s Max plan. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. MailChimp is a great platform for those on a tight budget. Let’s say you have a marketing budget and want to increase your sales through marketing strategies and tactics. In that case, GetResponse is still your best bet.
GetResponse vs ConvertKit
ConvertKit is a great platform for bloggers and users to manage subscriber lists. It has perfect integration with WordPress and other writing platforms. This may be sufficient for some users but growing businesses might need a more comprehensive approach to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Test Inbox Deliverability Getresponse Vs Mailchimp
ConvertKit is an email marketing platform that focuses on solving different problems in the online market. GetResponse and GetResponse focus on very different issues. GetResponse’s platform was primarily built on developing and maintaining CRM through webinar support, sales, and lead funnels, as well as website integration, to better design your existing and potential user base. Test Inbox Deliverability Getresponse Vs Mailchimp
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Test Inbox Deliverability Getresponse Vs Mailchimp
ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit offers the advantage of a lower pricing. They have a free plan that includes many notable features like unlimited landing pages & forms, e-commerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Test Inbox Deliverability Getresponse Vs Mailchimp
The Creator plan offers migration support and user funneling – useful in understanding user behaviour for $29 per month subscribers. It is slightly more expensive than GetResponse’s Basic Plan but lower than their Plus plan.
The Creator Pro plan includes the entire first Creator plan, as well as the free program, additional Facebook advertising support, newsletter referral systems and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. ConvertKit offers a free plan that provides more features than most other email marketing plans. It is easy to give it a shot. Their interface is easy to use and they make it a one-stop-shop for small businesses. Test Inbox Deliverability Getresponse Vs Mailchimp
GetResponse, with its heavy CRM leanings, works best with companies that have existing user bases and systems that just need additional work in beefing up. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Test Inbox Deliverability Getresponse Vs Mailchimp
Many of these platforms offer similar services at varying levels of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. In that case, GetResponse is the software platform for you.