Online marketing is a crucial aspect of any business these days. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.
Email marketing is an important aspect of online marketing that’s often overlooked. If done correctly, an email sent by a brand to a customer can build a lasting relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new players in the marketing field have tried to gain more traction among eager businesses who have the chance to reach out to their customers. How does GetResponse’s platform compare to all the rest? Let’s find out.
Before you continue, you may want to watch this video by Business Tools Review on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
GetResponse Overview Kartra Vs Getresponse
As we’ve touched above, GetResponse aims to help businesses by managing, organizing, and even automating aspects of email marketing so that you can spend more time running your business. Less time fretting over each and every piece of messaging you send out.
Simon Grabowski founded GetResponse in the 2000s. GetResponse has evolved over the years to be more than an email marketing tool. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
ROI is a vital aspect of any good marketing automation software. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This ensures that your message gets through correctly to the correct user at the right time.
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. Each plan starts at $15, $49, and $99 for 1,000 subscribers, respectively.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.
You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. This package will be tailored to your business’s needs.
After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.
GetResponse vs ActiveCampaign
ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. Boasting simplicity and function, how will GetResponse fair against ActiveCampaign in getting you more leads and conversions?
ActiveCampaign is a popular option for anyone looking to start their journey in email marketing. Much like GetResponse, ActiveCampaign focuses on 3 critical aspects of online marketing– email marketing, marketing automation, and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms utilize cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
We will examine which software offers features that the other doesn’t in order to get a better understanding of who is ahead. In this case, GetResponse has the edge as it includes features like landing page toolkits and webinar functionality. This is especially useful when sharing narratives and expertise is proving to be a lucrative method of gaining more leads for your business.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. This means if you have roughly 2,000 subscribers now, you’ll need to upgrade to the 2,500 plan and pay for 500 subscribers you don’t currently have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Will it best GetResponse in its capabilities as an email marketing program?
iContact has similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. Their tools now include key features that are essential for any business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.
Creative tools focus on landing page creation and webpage development. This includes creating custom web pages to suit different marketing strategies. These web pages can be integrated into your email marketing strategy as growth tools. This can help you generate leads and address any inquiries concerning your business.
Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse’s new webinar system allows you to manage your subscriber lists and host talks directly on their platform. This feature is largely absent from many email marketing software out there, including iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. This means that your communications will have higher chances of being sent to the right people at the right time automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse, which only offers a free trial, you can start using iContact immediately to begin your email marketing without any cost.
This may be where iContact’s allure begins to fade. Getting the same type of robust automation and consumer funnel management requires you to purchase the most expensive plan they have, which is at $30 monthly for 1,500 subscribers. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.
This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.
Though it’s important to note that GetResponse still offers a more robust set of features as well as up-to-date services like their webinar hosting and sales funnel optimization. For those familiar with email marketing and willing to invest in something advanced, GetResponse would be the better choice for you.
GetResponse vs MailChimp
MailChimp is a popular email marketing platform that has been around for many years. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was started in 2001 in Atlanta, Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
Their platform features 4 different segments of tools for your email marketing campaign– Audience Management, Creative Tools, Marketing Automation, and Insights and Analytics. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp has also included an AI to help design your emails with thoughtful details, layouts, and color choices.
Marketing automation for MailChimp consists of designing customer journeys concerning your marketing strategies and properly integrating your website to the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great news for those who are just getting started with email marketing platforms, but it can be frustrating for others who need more advanced features. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
MailChimp does not have the marketing automation GetResponse offers. GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp offers a free plan as part of its subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
The following plans are available in two versions: Standard and Essentials. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
Their final plan would be most similar to GetResponse’s Max plan. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.
MailChimp, like iContact, will be the most used by first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.
However, this plan is less functional and offers fewer customer journeys than the Plus plan offered by GetResponse. If you’re on a budget, MailChimp can be the platform for you. Let’s say you have a marketing budget and want to increase your sales through marketing strategies and tactics. In that case, GetResponse is still your best bet.
ConvertKit vs GetResponse
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It has perfect integration with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
With audience growth, ConvertKit focuses on custom landing pages, email sign-up forms, and easy integrations with already existing web pages, so you don’t have to lose your content when migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. Kartra Vs Getresponse
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse’s platform was primarily built on developing and maintaining CRM through webinar support, sales, and lead funnels, as well as website integration, to better design your existing and potential user base. Kartra Vs Getresponse
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Kartra Vs Getresponse
ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Kartra Vs Getresponse
The Creator plan offers migration support and user funneling – useful in understanding user behaviour for $29 per month subscribers. It is slightly more expensive than GetResponse’s Basic Plan but lower than their Plus plan.
The Creator Pro plan includes the entire first Creator plan, as well as the free program, additional Facebook advertising support, newsletter referral systems and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their interface is easy to use and they make it a one-stop-shop for small businesses. Kartra Vs Getresponse
GetResponse, with its heavy CRM leanings, works best with companies that have existing user bases and systems that just need additional work in beefing up. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Kartra Vs Getresponse
Many platforms offer similar services with varying degrees of effectiveness. These platforms, which we compared against GetResponse, have been among the most effective on the market. It’s not hard to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. Suppose you’re serious about your email marketing and are looking for something that can go the distance. GetResponse could be the right software platform for your email marketing needs.