Online marketing is essential for any business. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.
Email marketing is an important aspect of online marketing that’s often overlooked. If done correctly, an email sent by a brand to a customer can build a lasting relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse, an email marketing software, can handle this whole process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse’s platform compare to all the rest? Let’s see.
Before you go on, you may want to check out this video by Business Tools Review on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
GetResponse Overview Instapage Vs Getresponse
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.
Simon Grabowski founded GetResponse in the 2000s. Over the years, has developed GetResponse into more than just a pure email marketing software. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
ROI is a vital aspect of any good marketing automation software. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This guarantees that your message reaches the correct person at the right moment.
Speaking of ROI, you’ll definitely need to begin calculating yours as GetResponse, sadly, doesn’t come for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.
For the truly discerning customer, you can opt to apply for their “Max” subscription package, which offers all the features that basic, plus, and professional has while throwing in dedicated VIP support as well as the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.
GetResponse vs ActiveCampaign
ActiveCampaign is another staple brand name for those familiar with the industry’s different tools available to would-be marketers. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular option for anyone looking to start their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
With ActiveCampaign, expect to be able to reach users via different channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
You can expect a lot of services to overlap when you put GetResponse directly alongside ActiveCampaign. Both platforms use cross-platform tracking and conversions. Both platforms use machine automation to automatically convey marketing communications based on customer actions. Both platforms integrate well with existing platforms such as Shopify and SalesForce.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. In this case, GetResponse has the edge as it includes features like landing page toolkits and webinar functionality. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. Both software are similar in price so you may want to get the one that offers more tools for your company.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Will it best GetResponse in its capabilities as an email marketing program?
iContact has similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. They’ve since grown their arsenal of tools to contain several key features essential to any burgeoning business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.
Creative tools are focused on web page development and landing page creation. This includes making custom web pages for different marketing tactics. These web pages can be integrated into your email marketing strategy as growth tools. This can help you generate leads and address any inquiries concerning your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.
Comparing the features however, GetResponse has the advantage of creating newsletters and emails that are more visually appealing. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse’s new webinar system allows you to manage your subscriber lists and host talks directly on their platform. This feature is largely absent from many email marketing software out there, including iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This is where iContact’s appeal may begin to diminish. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
GetResponse vs MailChimp
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was founded in 2001 in Atlanta ,Georgia. However, it has since expanded over North America with satellite offices in Brooklyn, Oakland, and Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
Their platform features 4 different segments of tools for your email marketing campaign– Audience Management, Creative Tools, Marketing Automation, and Insights and Analytics. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
Marketing automation for MailChimp consists of designing customer journeys concerning your marketing strategies and properly integrating your website to the MailChimp platform. Insights and Analytics give you intelligent reporting, data tables, and even surveys that can help you get the proper feedback from your audiences.
This will be a tough match-up, as MailChimp has been around as long as GetResponse. It also has the advantage in branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
MailChimp does not have the marketing automation GetResponse offers. GetResponse offers several segmentation lists and autoresponders to help you manage the emails that are being sent to your inbox.
MailChimp has the advantage of having a free plan in its suite of subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
Their following plans come in two types– Essentials and Standard. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans come at $9.99 and $14.99 for 500 contacts, respectively.
Their final plan would be most similar to GetResponse’s Max plan. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.
MailChimp, like iContact, will be the most used by first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. MailChimp is a great platform for those on a tight budget. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.
GetResponse vs ConvertKit
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It has perfect integration with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?
ConvertKit has a global presence with 67 teams in 54 countries. Many of these teams are software engineers, marketers, salespeople, and talented product developers who have developed ConvertKit to grow existing businesses through the power of email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Instapage Vs Getresponse
ConvertKit is an email marketing platform that focuses on solving different problems in the online market. GetResponse and GetResponse focus on very different issues. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Instapage Vs Getresponse
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. This is exemplified through their e-commerce system, where you don’t need a third-party payment processor for your digital or physical sales; you can just use ConvertKit’s own payment processing platform (for a small fee, of course). Instapage Vs Getresponse
ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Instapage Vs Getresponse
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. This plan is $59 per month for 1000 subscribers and is a great deal compared to GetResponse’s Plus plan.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their UI is user-friendly, and they do take pains to make their platform a one-stop shop for many small businesses. Instapage Vs Getresponse
GetResponse is best suited for companies with existing systems and users. GetResponse can be used if you already have the systems or are planning to put them in place.
Conclusion Instapage Vs Getresponse
Many platforms offer similar services with varying degrees of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. In that case, GetResponse is the software platform for you.