E-mail newsletters and promotional digital campaigns are key to the success of e-commerce. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.
It can be tricky if your campaign includes multiple arms. One being emails targeting users who just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.
GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. The question then is GetResponse right for you?
Before you continue, you may want to check out this video by Metics Media on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
What is GetReponse? I Don’T Want Getresponse To Send My Address
As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It provides support in over 27 different languages.
For those unfamiliar with newsletter automation, these are software suites that enable businesses to implement effective email marketing campaigns that help drive campaign return-on-investment or ROI. Through GetResponse, you can manage your subscriber list for high-impact marketing communication ranging from customizable newsletters, video campaigns, follow-up letters, and more.
GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s sophisticated system guarantees that your emails are delivered at a minimum of 99%. However, the actual figure does differ on a case-to-case basis.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. In that case, GetResponse is the type of platform you’ll need to make those processes a lot more efficient.
Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. You can do this through email, which is one of the most popular message hubs online.
What Kind of Features Should I Expect?
GetResponse has been in the business of email marketing for a long time now. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” With GetResponse, you can really unlock the full potential of email messaging and communication. Although it might be difficult to summarize all of GetResponse’s functionality in one article, we have condensed it into four essential functions that are most useful for both experienced and new email marketers.
Ease of Use
One of the most important aspects of any software is its ease of use, or how easy it is for users to quickly grasp all of the features available on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.
Flexible and Well-Designed Templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.
These templates can be customized however you like. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.
For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.
Automation and Organization
Online marketing is all about efficiency. Online marketing has the potential to reach thousands or even thousands of people every day. Therefore, it is important to ensure that your message stays consistent and relevant to each customer. GetResponse gets this done in two main ways: automation and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Being able to provide what your customer wants depending on how they react to your website.
GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. An example of this is the “abandoned shopping cart” scenario, where a registered user abandons your website and does not check out even though they have an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.
All these functions are one aspect of GetResponse’s powerful lead collecting system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is especially useful in e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.
GetResponse allows you to create conversion channels. This marketing strategy targets users at certain points in their purchase cycle. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. To succeed online, you’ll need all the tools available.
Detailed Reports and Analytics
All of these marketing strategies and responses will increase conversions on your website. Whether it’s selling an actual product or simply growing your subscription base, properly targeted communications will go far in promoting the services you offer.
GetResponse also has data reporting available on its platform so you can see how each arm in your marketing plan plays towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How expensive is GetResponse
As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
Though this also shows the dedication to quality that GetResponse has. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. These packages vary in scope of features and also your tentative subscription list size. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. You can also expect an equally large exponential growth in cost.
GetResponse offers four tiers of plans: Basic, Plus and Professional. Each subsequent plan carries the same features as the previous one with additional functions to assist more complicated marketing campaign goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This allows you to create email messaging through GetResponse’s library of templates and opens the door for you to explore their sales and lead funnel generation. You also have access to their Facebook and Google ads management platform to help organize your advertisements across different social media executions.
The Plus plan includes the Basic plan’s standard suite of functions. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. I Don’T Want Getresponse To Send My Address
The Professional plan is GetResponse’s advanced plan for business owners and entrepreneurs, offering complete automation and workflows, advanced web push notifications, larger webinar attendance, and more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.
You can also opt for their custom subscription plan for the more discerning customer. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. I Don’T Want Getresponse To Send My Address
If you buy your plan annually, you can save a few bucks each month. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.
Additional Information on GetResponse
GetResponse, an established platform in email marketing, has developed many ancillary services to benefit businesses in today’s fast-moving online environment.
One of the more exciting services is their website and landing page builders. Many websites use customized landing pages to show their users the messaging they require based on where they are in the consumer funnel. These methods are highly customizable and allow business owners to completely control their communication at every level on the consumer journey. Their website building tool will also be available, which can assist you in designing a professional-looking site optimized for easy marketing communications deliverability. I Don’T Want Getresponse To Send My Address
What’s more, some of the advanced features that you can find on the higher-tiered plans include Live Chat, which allows users to contact the website live and allows you to talk to them directly regarding whatever their concern is. As mentioned, you also have access to the website via push notifications. This will allow you to target customers on other sites through easily placed push notifications that can be scheduled according to your requirements.
In keeping with the times, GetResponse has also developed a webinar builder that allows users to build, host, and ultimately maintain regular webinars with free and paid subscriber lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.
Email marketing and online marketing can be complicated. It will ultimately be up to you if you decide that your business needs such a strategy. Still, if it does, GetResponse is as good as any for your next software automation manager. I Don’T Want Getresponse To Send My Address
GetResponse provides everything you need in an email marketing software package. From templates that can be customized to additional functions such as landing page toolkits and landing pages, GetResponse has it all. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. But to some business owners, the potential ROI from effective email marketing outweighs the costs.
Most Frequently Asked Questions I Don’T Want Getresponse To Send My Address
Is GetResponse a CRM company?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.
Does GetResponse have a Free Plan?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. For those who want to give it a shot, there is a free trial.
With GetResponse’s free trial, you can easily use the software free of charge for 30 days. Be warned, though, that when the 30 days are up, you’ll auto-renew your subscription with the chosen plan you have when you signed up.
Is GetResponse Safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I integrate GetResponse with my website?
You don’t have to abandon your website just because GetResponse offers a website builder. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website for updates to their integration partner list. These will continue to grow just like the software.