Online marketing is a crucial aspect of any business these days. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.
Email marketing is an important aspect of online marketing that’s often overlooked. If done correctly, an email sent by a brand to a customer can build a lasting relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse, an email marketing software, can handle this whole process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new players in the marketing field have tried to gain more traction among eager businesses who have the chance to reach out to their customers. How does GetResponse compare to the rest? Let’s find out.
Before you continue, you may want to check out this video by Business Tools Review on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Overview Hubspot Vs Getresponse
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.
GetResponse was established in the early 2000s by Simon Grabowski. Over the years, has developed GetResponse into more than just a pure email marketing software. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
Any marketing automation software that is successful will provide a strong ROI. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This guarantees that your message reaches the correct person at the right moment.
Speaking of ROI, you’ll definitely need to begin calculating yours as GetResponse, sadly, doesn’t come for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. Subscribing for 1-year nets you roughly 18% in savings per month, while a 2-year plan gets you 30% off the monthly price.
You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.
GetResponse or ActiveCampaign?
ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. Boasting simplicity and function, how will GetResponse fair against ActiveCampaign in getting you more leads and conversions?
ActiveCampaign is a popular option for anyone looking to start their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
You can expect a lot of services to overlap when you put GetResponse directly alongside ActiveCampaign. Both platforms use cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
We will examine which software offers features that the other doesn’t in order to get a better understanding of who is ahead. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is especially useful when sharing narratives and expertise is proving to be a lucrative method of gaining more leads for your business.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can fully customize how many subscriptions you want to set as the limit for your website and pay just for that amount or get a larger plan for yourself in anticipation of an increased number of leads you’ll be generating from your planned email campaigns.
ActiveCampaign and GetResponse are also limited by exponentially increasing subscriber lists. You will have to spend more if your subscription limit is exceeded. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
We would choose GetResponse if we had to pick because of the additional functionality in landing page customizations and webinar tools. Both software are similar in price so you may want to get the one that offers more tools for your company.
GetResponse vs iContact
iContact is a tool that helps you to bring more customers to your door by focusing on business growth and optimizing marketing campaigns for maximum impact on marketing ROI. Is it better than GetResponse as an email marketing platform?
iContact has similar roots to GetResponse. It started out in the early 2000s as email marketing software targeting small to medium-sized businesses. They’ve since grown their arsenal of tools to contain several key features essential to any burgeoning business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.
Creative tools are focused on web page development and landing page creation. This includes making custom web pages for different marketing tactics. Growth tools focus on the implementation of these web pages into your email marketing strategy. This can help you generate leads and address any inquiries concerning your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools are focused on audience segmentation and collaboration tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.
Comparing the features however, GetResponse has the advantage of creating newsletters and emails that are more visually appealing. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse’s new webinar system allows you to manage your subscriber lists and host talks directly on their platform. This feature is not available in many email marketing software, such as iContact.
Smart Sending is iContact’s market. It analyzes your users and matches them with best practices to know when you should send marketing emails. This means that your communications will have higher chances of being sent to the right people at the right time automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This is where iContact’s appeal may begin to diminish. Getting the same type of robust automation and consumer funnel management requires you to purchase the most expensive plan they have, which is at $30 monthly for 1,500 subscribers. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.
This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
MailChimp vs GetResponse
MailChimp is a popular email marketing platform that has been around for many years. Its branding is always in line with current trends. Although popularity isn’t enough to win them all, how does GetResponse stack up against the MailChimp classic?
MailChimp was started in 2001 in Atlanta, Georgia. However, it has since expanded over North America with satellite offices in Brooklyn, Oakland, and Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
Marketing automation for MailChimp consists of designing customer journeys concerning your marketing strategies and properly integrating your website to the MailChimp platform. Insights and Analytics give you intelligent reporting, data tables, and even surveys that can help you get the proper feedback from your audiences.
This will be a tough match-up, as MailChimp has been around as long as GetResponse. It also has the advantage in branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp strives to make its software as easy-to-use as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
MailChimp does not have the marketing automation GetResponse offers. GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp has the advantage of having a free plan in its suite of subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
Their following plans come in two types– Essentials and Standard. The Essentials plan allows you to play around with customer journeys, advanced analytics and more advanced insights.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
The final plan they have would probably be the most analogous to the Max plan that GetResponse has. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. MailChimp is a great platform for those on a tight budget. Let’s say you have a marketing budget and want to increase your sales through marketing strategies and tactics. GetResponse remains your best option in this situation.
ConvertKit vs GetResponse
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It integrates seamlessly with WordPress and other writing platforms. This may be sufficient for some users but growing businesses might need a more comprehensive approach to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?
ConvertKit has a global presence with 67 teams in 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.
ConvertKit organizes its emails based on 3 marketing goals– growing your audience, connecting with your fans, and earning from their support.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Hubspot Vs Getresponse
ConvertKit is an email marketing platform that focuses on solving different problems in the online market. GetResponse and GetResponse focus on very different issues. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Hubspot Vs Getresponse
ConvertKit, however, is focused on setting up your business via its platform and the integrated functionalities. This is exemplified through their e-commerce system, where you don’t need a third-party payment processor for your digital or physical sales; you can just use ConvertKit’s own payment processing platform (for a small fee, of course). Hubspot Vs Getresponse
ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. Although the technical aspects of ConvertKit are less than GetResponse, a lot of the data is available with the latter. However, some users may prefer this simplified and essential type of email marketing to their brand.
ConverKit offers the advantage of a lower pricing. They have a free plan that includes many notable features like unlimited landing pages & forms, e-commerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Hubspot Vs Getresponse
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes the entire first Creator plan, as well as the free program, additional Facebook advertising support, newsletter referral systems and advanced reporting. This plan is $59 per month for 1000 subscribers and is a great deal compared to GetResponse’s Plus plan.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their interface is easy to use and they make it a one-stop-shop for small businesses. Hubspot Vs Getresponse
GetResponse is best suited for companies with existing systems and users. GetResponse can be used if you already have the systems or are planning to put them in place.
Conclusion Hubspot Vs Getresponse
Many of these platforms offer similar services at varying levels of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. GetResponse could be the right software platform for your email marketing needs.