E-mail newsletters and promotional digital campaigns are key to the success of e-commerce. A clever campaign can also generate new leads, influence existing customers, and increase sales through persuasive, targeted communication.
But it can get tricky once your campaign has several arms to it. One being emails targeting users who just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.
GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. Is GetResponse the right fit for you?
Before you continue, you may want to check out this video by Metics Media on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
What is GetReponse? How To Send Html Template Email Via Getresponse Api
GetResponse, a Polish newsletter automation service, was founded in 2000 by Simon Grabowski. This Polish-based company has over 15 years’ experience in online marketing solutions. It provides support in over 27 different languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.
GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Many dubious email marketing software often gets lumped into Spam boxes or face sending issues due to automatic blocking from email hosts. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.
Suppose your business is the type that relies on frequent communication of promotional materials, development timelines, branding, and even post-purchase assistance. In that case, GetResponse is the type of platform you’ll need to make those processes a lot more efficient.
Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. You can do this through email, which is one of the most popular message hubs online.
What Kind of Features Should I Expect?
GetResponse has been in the business of email marketing for a long time now. They’ve developed many features and capabilities over the years that enable them to go beyond “scheduled emails.” With GetResponse, you can really unlock the full potential of email messaging and communication. Although it might be difficult to summarize all of GetResponse’s functionality in one article, we have condensed it into four essential functions that are most useful for both experienced and new email marketers.
Ease of Use
Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. GetResponse strives to simplify your following email automation list by using smart UI choices like “Quick Actions,” which brings a list of the most commonly performed tasks.
Their modular widget system allows you to customize your interface in any way you like. It shows you the most important features and functions and hides those you don’t use.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.
Flexible and well-designed templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.
You can also customize these templates how you see fit. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. GetResponse, like any other suitable software, allows you to personalize your responses regardless of whether they are pre-designed templates.
For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. This will allow you to spend more time on the message and less on details.
Automation and Organization
Online marketing is all about efficiency. Online marketing has the potential to reach thousands or even thousands of people every day. Therefore, it is important to ensure that your message stays consistent and relevant to each customer. GetResponse accomplishes this in two ways: automation, and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Being able to provide what your customer wants depending on how they react to your website.
GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. You can send them an email based on the items they have left in their cart with GetResponse. This will remind them about their potential purchases, and convert more people who expressed interest.
All these functions are one aspect of GetResponse’s powerful lead collecting system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is especially useful in e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.
GetResponse doubles down on this by allowing you to create conversion funnels. This marketing strategy targets users at certain points in their purchase cycle. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. You’ll want all the tools you can get to make it all the easier to succeed.
Analytics and detailed reports
All of these marketing strategies and responses will increase conversions on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How Expensive is GetResponse?
You should plan for the costs of any service. GetResponse is no different. Free software that can be downloaded and set up quickly. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
Though this also shows the dedication to quality that GetResponse has. GetResponse is an affordable option for those who are interested in automated email marketing software. Prices vary depending on what package you choose. The packages come with a variety of features, as well as a tentative subscription list. A 1,000 person subscription is a good starting point. However, you can increase exponentially to 100,000 subscribers. You can also expect an equally large exponential growth in cost.
GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each subsequent plan carries the same features as the previous one with additional functions to assist more complicated marketing campaign goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This allows you to create email messaging through GetResponse’s library of templates and opens the door for you to explore their sales and lead funnel generation. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Basic plan’s standard suite functions are included in the Plus plan. The Plus plan offers more automation and tertiary tools like webinar organization and collaboration tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. How To Send Html Template Email Via Getresponse Api
The Professional plan is GetResponse’s advanced plan for business owners and entrepreneurs, offering complete automation and workflows, advanced web push notifications, larger webinar attendance, and more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.
You can also opt for their custom subscription plan for the more discerning customer. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. How To Send Html Template Email Via Getresponse Api
If you buy your plan annually, you can save a few bucks each month. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.
Additional Information about GetResponse
GetResponse, an established platform in email marketing, has developed many ancillary services to benefit businesses in today’s fast-moving online environment.
One of the more exciting services is their website and landing page builders. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. Their website building tool will also be available, which can assist you in designing a professional-looking site optimized for easy marketing communications deliverability. How To Send Html Template Email Via Getresponse Api
You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.
GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. Host hundreds of users in a single event and share ideas with webinar tools like screen-sharing, live-recordings, and even maintain follow-up marketing to all attendees.
Email marketing, and online marketing in general, can be tricky things. It will ultimately be up to you if you decide that your business needs such a strategy. If it does, GetResponse can be your next software automation manager. How To Send Html Template Email Via Getresponse Api
GetResponse provides everything you need in an email marketing software package. From templates that can be customized to additional functions such as landing page toolkits and landing pages, GetResponse has it all. Though you’ll need to balance this with the subsequent monthly costs if it’s worth using for your business. For some, the ROI of email marketing is more important than the cost.
Frequently Asked Questions How To Send Html Template Email Via Getresponse Api
Does GetResponse have a CRM?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This could include tracking customer behavior across your website pages, assigning variables and tags to individual shoppers IDs, to better target granular audiences using relative messaging.
Is there a free plan at GetResponse?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. For those who want to give it a shot, there is a free trial.
GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. Be warned, though, that when the 30 days are up, you’ll auto-renew your subscription with the chosen plan you have when you signed up.
Is GetResponse Safe?
GetResponse has been in business for 15 years and its reputation as a reliable email marketing tool is a testament to this. You can rest assured that the program secures your customer’s shopping information and their behavior.
To ensure your safety, make sure you review and manage the terms of service before using any tool such as an email marketer.
Can I Integrate GetResponse With My Website?
Just because GetResponse has a website builder doesn’t mean you need to abandon the website you already have. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website as updates towards their integration partner lists will continue to grow as the software does.