Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.
But it can get tricky once your campaign has several arms to it. One being emails targeting users who just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.
GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. The question then is GetResponse right for you?
Before you continue, you may want to watch this video by Metics Media on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of GetResponse.
What is GetReponse? How To Build Email List From Getresponse
As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It provides support in over 27 different languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. Through GetResponse, you can manage your subscriber list for high-impact marketing communication ranging from customizable newsletters, video campaigns, follow-up letters, and more.
GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Many dubious email marketing software often gets lumped into Spam boxes or face sending issues due to automatic blocking from email hosts. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. In that case, GetResponse is the type of platform you’ll need to make those processes a lot more efficient.
Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. You can do this through email, which is one of the most popular message hubs online.
What Kind of Features Should I Expect?
GetResponse has been in the business of email marketing for a long time now. They’ve developed many features and capabilities over the years that enable them to go beyond “scheduled emails.” With GetResponse, you can really unlock the full potential of email messaging and communication. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.
Ease of Use
One of the most important aspects of any software is its ease of use, or how easy it is for users to quickly grasp all of the features available on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.
Their modular widget system allows you to customize your interface in any way you like. It shows you the most important features and functions and hides those you don’t use.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.
Flexible and Well-Designed Templates
Speaking of personalization, GetResponse also includes hundreds of different templates that you can use for various newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.
You can also customize these templates how you see fit. While picking templates can save a lot of work, some designers may not be able to personalize the template. GetResponse, like any other suitable software, allows you to personalize your responses regardless of whether they are pre-designed templates.
You don’t have to be a creative person to use the GetResponse templates. They are diverse and well-crafted. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. This will allow you to spend more time on the message and less on details.
Automation and Organization
Efficiency is the name of the game when it comes to online marketing. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse gets this done in two main ways: automation and organization.
Automation deals with speeding up the processes of certain functions by having them start automatically when another action is completed. This is modern marketing’s standard. Your website’s response will determine if you are able to deliver what your customers want.
GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. An example of this is the “abandoned shopping cart” scenario, where a registered user abandons your website and does not check out even though they have an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.
All these functions are one aspect of GetResponse’s powerful lead collecting system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is particularly useful for e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.
GetResponse allows you to create conversion channels. This marketing technique targets users at specific points of their purchase timeline. This allows you to target users who have just signed up, while also targeting returning users with a different type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. To succeed online, you’ll need all the tools available.
Detailed Reports and Analytics
All of these marketing strategies and responses will increase conversions on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse also has data reporting available on its platform so you can see how each arm in your marketing plan plays towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How Expensive is GetResponse?
You should plan for the costs of any service. GetResponse is no different. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
Though this also shows the dedication to quality that GetResponse has. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. These packages vary in scope of features and also your tentative subscription list size. A 1,000 person subscription is a good starting point. However, you can increase exponentially to 100,000 subscribers. Though you can expect an equally sizable exponential growth in cost as well.
GetResponse offers four tiers of plans: Basic, Plus and Professional. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.
The Basic plan covers all the standard email marketing tools a beginner package would need at $15 monthly for a list of about 1,000 people. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Basic plan’s standard suite functions are included in the Plus plan. The Plus plan offers more automation and tertiary tools like webinar organization and collaboration tools. This plan is GetResponse’s most popular and costs $49 per month for 1,000 subscribers. It also comes at its most affordable price. How To Build Email List From Getresponse
The Professional plan is GetResponse’s advanced plan for business owners and entrepreneurs, offering complete automation and workflows, advanced web push notifications, larger webinar attendance, and more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.
You can also opt for their custom subscription plan for the more discerning customer. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. How To Build Email List From Getresponse
If you buy your plan annually, you can save a few bucks each month. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.
Additional Information on GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
One of the more exciting services is their website and landing page builders. Many websites use customized landing pages to show their users the messaging they require based on where they are in the consumer funnel. These methods are highly customizable and allow business owners to completely control their communication at every level on the consumer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. How To Build Email List From Getresponse
You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. As mentioned, you also have access to the website via push notifications. This will allow you to target customers on other sites through easily placed push notifications that can be scheduled according to your requirements.
GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.
Email marketing, and online marketing in general, can be tricky things. If you decide your business requires such a strategy, it will be up to you. If it does, GetResponse can be your next software automation manager. How To Build Email List From Getresponse
GetResponse provides everything you need in an email marketing software package. From templates that can be customized to additional functions such as landing page toolkits and landing pages, GetResponse has it all. Though you’ll need to balance this with the subsequent monthly costs if it’s worth using for your business. For some, the ROI of email marketing is more important than the cost.
Most Frequently Asked Questions How To Build Email List From Getresponse
Does GetResponse have a CRM?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.
Is there a free plan at GetResponse?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. There is, however, a free trial for people who do want to give the software a try.
GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse Safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I integrate GetResponse with my website?
You don’t have to abandon your website just because GetResponse offers a website builder. Integrations with platforms such as Shopify, WordPress, Magneto, and Shopify are possible.
Double-check their website as updates towards their integration partner lists will continue to grow as the software does.