Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. A clever campaign can also generate new leads, influence existing customers, and increase sales through persuasive, targeted communication.
But it can get tricky once your campaign has several arms to it. One being emails targeting users who just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.
GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. GetResponse allows you to create templates and detailed reports. The question then is GetResponse right for you?
Before you go on, you may want to check out this video by Metics Media on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
What is GetReponse? How Does Getresponse Work
As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It provides support in over 27 different languages.
For those unfamiliar with newsletter automation, these are software suites that enable businesses to implement effective email marketing campaigns that help drive campaign return-on-investment or ROI. Through GetResponse, you can manage your subscriber list for high-impact marketing communication ranging from customizable newsletters, video campaigns, follow-up letters, and more.
GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Many dubious email marketing software often gets lumped into Spam boxes or face sending issues due to automatic blocking from email hosts. GetResponse’s sophisticated system guarantees that your emails are delivered at a minimum of 99%. However, the actual figure does differ on a case-to-case basis.
Suppose your business is the type that relies on frequent communication of promotional materials, development timelines, branding, and even post-purchase assistance. In that case, GetResponse is the type of platform you’ll need to make those processes a lot more efficient.
Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. You can do this through email, which is one of the most popular message hubs online.
What Features Can I Expect?
GetResponse has been in the email marketing business for many years. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” GetResponse allows you to unlock the full potential for email communication and messaging. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.
Ease of Use
Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. GetResponse strives to simplify your following email automation list by using smart UI choices like “Quick Actions,” which brings a list of the most commonly performed tasks.
Their modular widget system allows you to customize your interface in any way you like. It shows you the most important features and functions and hides those you don’t use.
Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.
Flexible and Well-Designed Templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.
You can also customize these templates how you see fit. While picking templates can save a lot of work, some designers may not be able to personalize the template. GetResponse, like any other suitable software, allows you to personalize your responses regardless of whether they are pre-designed templates.
You don’t have to be a creative person to use the GetResponse templates. They are diverse and well-crafted. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. This will allow you to spend more time on the message and less on details.
Automation and Organization
Online marketing is all about efficiency. Online marketing has the potential to reach thousands or even thousands of people every day. Therefore, it is important to ensure that your message stays consistent and relevant to each customer. GetResponse accomplishes this in two ways: automation, and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is modern marketing’s standard. Being able to provide what your customer wants depending on how they react to your website.
GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.
These functions are just one part of GetResponse’s powerful lead collection system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is especially useful in e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.
GetResponse allows you to create conversion channels. This marketing strategy targets users at certain points in their purchase cycle. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. You’ll want all the tools you can get to make it all the easier to succeed.
Detailed Reports and Analytics
All of these marketing strategies and responses will increase conversions on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse also has data reporting available on its platform so you can see how each arm in your marketing plan plays towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.
This data, along with the analysis that it provides, will help you plan your next marketing campaigns better and pivot any ones that are not performing well.
How Expensive is GetResponse?
As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
This demonstrates the commitment to quality that GetResponse shows. GetResponse is an affordable option for those who are interested in automated email marketing software. Prices vary depending on what package you choose. The packages come with a variety of features, as well as a tentative subscription list. A 1,000 person subscription is a good starting point. However, you can increase exponentially to 100,000 subscribers. You can also expect an equally large exponential growth in cost.
GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Basic plan’s standard suite functions are included in the Plus plan. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. How Does Getresponse Work
The Professional plan is GetResponse’s advanced plan for business owners and entrepreneurs, offering complete automation and workflows, advanced web push notifications, larger webinar attendance, and more. This plan is more expensive than their other plans, at $99 per month for 1000 subscribers. This plan is best for those who are familiar with automation and email marketing. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.
You can also opt for their custom subscription plan for the more discerning customer. The “Max” plan includes all that GetResponse has to offer as well as dedicated support from their internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. How Does Getresponse Work
You can save a few dollars monthly on your plan if you purchase it yearly as well. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.
Additional Information about GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
Their website and landing page builders are one of the most exciting services. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. How Does Getresponse Work
You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.
In keeping with the times, GetResponse has also developed a webinar builder that allows users to build, host, and ultimately maintain regular webinars with free and paid subscriber lists. Host hundreds of users in a single event and share ideas with webinar tools like screen-sharing, live-recordings, and even maintain follow-up marketing to all attendees.
Email marketing and online marketing can be complicated. If you decide your business requires such a strategy, it will be up to you. Still, if it does, GetResponse is as good as any for your next software automation manager. How Does Getresponse Work
From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. Though you’ll need to balance this with the subsequent monthly costs if it’s worth using for your business. For some, the ROI of email marketing is more important than the cost.
Frequently Asked Questions How Does Getresponse Work
Does GetResponse have a CRM?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.
Does GetResponse have a Free Plan?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. There is, however, a free trial for people who do want to give the software a try.
GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. Be warned, though, that when the 30 days are up, you’ll auto-renew your subscription with the chosen plan you have when you signed up.
Is GetResponse Safe?
GetResponse has been in business for 15 years and its reputation as a reliable email marketing tool is a testament to this. You can rest assured that the program secures your customer’s shopping information and their behavior.
To ensure your safety, make sure you review and manage the terms of service before using any tool such as an email marketer.
Can I Integrate GetResponse With My Website?
Just because GetResponse has a website builder doesn’t mean you need to abandon the website you already have. Integrations with platforms such as Shopify, WordPress, Magneto, and Shopify are possible.
Double-check their website as updates towards their integration partner lists will continue to grow as the software does.