Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.
It can be tricky if your campaign includes multiple arms. One being emails targeting users who just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.
GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. Is GetResponse the right fit for you?
Before you go on, you may want to check out this video by Metics Media on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of GetResponse.
What is GetReponse? Getresponse With Leadquizz
As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based company has over 15 years’ experience in online marketing solutions. It provides support in over 27 different languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.
GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. GetResponse will help you make these processes more efficient.
Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. You can do this through email, which is one of the most popular message hubs online.
What Features Can I Expect?
GetResponse has been in the email marketing business for many years. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” With GetResponse, you can really unlock the full potential of email messaging and communication. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.
Ease of Use
Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.
Flexible and well-designed templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.
You can also customize these templates how you see fit. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.
You don’t have to be a creative person to use the GetResponse templates. They are diverse and well-crafted. These templates are also thematically categorized, so you can easily find the email and newsletter design you want based on your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.
Automation and Organization
Efficiency is the name of the game when it comes to online marketing. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse accomplishes this in two ways: automation, and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Being able to provide what your customer wants depending on how they react to your website.
GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. You can send them an email based on the items they have left in their cart with GetResponse. This will remind them about their potential purchases, and convert more people who expressed interest.
These functions are just one part of GetResponse’s powerful lead collection system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is especially useful in e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.
GetResponse allows you to create conversion channels. This marketing technique targets users at specific points of their purchase timeline. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Relevance and adaptability to customer behaviors are crucial to winning online. To succeed online, you’ll need all the tools available.
Detailed Reports and Analytics
Doing all these different marketing responses and strategies will definitely increase the conversions you’ll find on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.
This data, along with the analysis that it provides, will help you plan your next marketing campaigns better and pivot any ones that are not performing well.
How Expensive is GetResponse?
You should plan for the costs of any service. GetResponse is no different. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
This demonstrates the commitment to quality that GetResponse shows. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. The packages come with a variety of features, as well as a tentative subscription list. A 1,000 person subscription is a good starting point. However, you can increase exponentially to 100,000 subscribers. Though you can expect an equally sizable exponential growth in cost as well.
GetResponse offers four tiers of plans: Basic, Plus and Professional. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Plus plan includes the Basic plan’s standard suite of functions. The Plus plan offers more automation and tertiary tools like webinar organization and collaboration tools. This plan is GetResponse’s most popular and costs $49 per month for 1,000 subscribers. It also comes at its most affordable price. Getresponse With Leadquizz
GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. This plan is best for those who are familiar with automation and email marketing. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.
You can also opt for their custom subscription plan for the more discerning customer. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. Getresponse With Leadquizz
You can save a few dollars monthly on your plan if you purchase it yearly as well. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.
Additional Information about GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
One of the more exciting services is their website and landing page builders. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Getresponse With Leadquizz
You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.
In keeping with the times, GetResponse has also developed a webinar builder that allows users to build, host, and ultimately maintain regular webinars with free and paid subscriber lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.
Email marketing and online marketing can be complicated. It will ultimately be up to you if you decide that your business needs such a strategy. Still, if it does, GetResponse is as good as any for your next software automation manager. Getresponse With Leadquizz
GetResponse provides everything you need in an email marketing software package. From templates that can be customized to additional functions such as landing page toolkits and landing pages, GetResponse has it all. Though you’ll need to balance this with the subsequent monthly costs if it’s worth using for your business. For some, the ROI of email marketing is more important than the cost.
Most Frequently Asked Questions Getresponse With Leadquizz
Does GetResponse have a CRM?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This could include tracking customer behavior across your website pages, assigning variables and tags to individual shoppers IDs, to better target granular audiences using relative messaging.
Is there a free plan at GetResponse?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. There is, however, a free trial for people who do want to give the software a try.
With GetResponse’s free trial, you can easily use the software free of charge for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse Safe?
GetResponse has been in business for 15 years and its reputation as a reliable email marketing tool is a testament to this. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I integrate GetResponse with my website?
Just because GetResponse has a website builder doesn’t mean you need to abandon the website you already have. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website as updates towards their integration partner lists will continue to grow as the software does.