Getresponse Vs Sendlane

getresponse-vs-competitor

Online marketing is a crucial aspect of any business these days. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.

An often overlooked aspect of online marketing is email marketing. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.

But GetResponse is hardly the first email marketing software that’s on the market. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse compare to the rest? Let’s find out.

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Before you continue, you may want to check out this video by Business Tools Review on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of GetResponse.

GetResponse Overview Getresponse Vs Sendlane

As we’ve touched above, GetResponse aims to help businesses by managing, organizing, and even automating aspects of email marketing so that you can spend more time running your business. Spend less time worrying about every piece of communication you send.

GetResponse was established in the early 2000s by Simon Grabowski. GetResponse has evolved over the years to be more than an email marketing tool. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.

Any marketing automation software that is successful will provide a strong ROI. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This guarantees that your message reaches the correct person at the right moment.

Pricing

Speaking of ROI, you’ll definitely need to begin calculating yours as GetResponse, sadly, doesn’t come for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse opts instead for a free trial for any of the 3 tiers of subscription plans they have– basic, plus, and professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. Each plan starts at $15, $49, and $99 for 1,000 subscribers, respectively.

The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.

You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. This package will be tailored to your business’s needs.

Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.

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GetResponse vs ActiveCampaign

ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. Boasting simplicity and function, how will GetResponse fair against ActiveCampaign in getting you more leads and conversions?

Quick Overview

ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. Much like GetResponse, ActiveCampaign focuses on 3 critical aspects of online marketing– email marketing, marketing automation, and online CRM.

ActiveCampaign allows you to reach users through multiple channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign also hosts several different tutorials and guides depending on the industry your business finds itself in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.

Head-to-Head Features

When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms utilize cross-platform tracking and conversions. Both platforms use machine automation to automatically convey marketing communications based on customer actions. Both platforms integrate well with existing platforms such as Shopify and SalesForce.

We will examine which software offers features that the other doesn’t in order to get a better understanding of who is ahead. In this case, GetResponse has the edge as it includes features like landing page toolkits and webinar functionality. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.

Pricing

In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can fully customize how many subscriptions you want to set as the limit for your website and pay just for that amount or get a larger plan for yourself in anticipation of an increased number of leads you’ll be generating from your planned email campaigns.

ActiveCampaign and GetResponse are also limited by exponentially increasing subscriber lists. You will have to spend more if your subscription limit is exceeded. This means if you have roughly 2,000 subscribers now, you’ll need to upgrade to the 2,500 plan and pay for 500 subscribers you don’t currently have.

Final Verdict

We would choose GetResponse if we had to pick because of the additional functionality in landing page customizations and webinar tools. Both software are similar in price so you may want to get the one that offers more tools for your company.

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GetResponse vs iContact

Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Will it best GetResponse in its capabilities as an email marketing program?

Quick Overview

iContact shares similar roots to GetResponse. It started out in the early 2000s as email marketing software targeting small to medium-sized businesses. Their tools now include key features that are essential for any business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.

Creative tools are focused on web page development and landing page creation. This includes creating custom web pages to suit different marketing strategies. Growth tools focus on the implementation of these web pages into your email marketing strategy. This can help you generate leads and address any inquiries concerning your business.

Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools are focused on audience segmentation and collaboration tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.

Features Head-to-Head

When looked at it from a broad point of view, GetResponse and iContact have very similar methods of getting users to react and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.

Comparing the features however, GetResponse has the advantage of creating newsletters and emails that are more visually appealing. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.

GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is not available in many email marketing software, such as iContact.

iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.

Pricing

iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse, which only offers a free trial, you can start using iContact immediately to begin your email marketing without any cost.

This is where iContact’s appeal may begin to diminish. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.

Final Verdict

This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.

Though it’s important to note that GetResponse still offers a more robust set of features as well as up-to-date services like their webinar hosting and sales funnel optimization. For those familiar with email marketing and willing to invest in something advanced, GetResponse would be the better choice for you.

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GetResponse vs MailChimp

MailChimp is a popular email marketing platform that has been around for many years. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?

Quick Overview

MailChimp was founded in 2001 in Atlanta ,Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp manages its enormous popularity by focusing on services and functions small businesses and entrepreneurs need for their email marketing strategies.

They have expanded to many features and knowledge pools like podcasts, episodic series, and even short films. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.

The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management is focused on building your CRM and segmenting your customers based on customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.

MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.

Features Head-to-Head

This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. However, GetResponse’s advantage lies in its sales funnel and webinar functions. MailChimp is limited in its customer journey workflows.

MailChimp strives to make its software as easy-to-use as possible. This is great news for those who are just getting started with email marketing platforms, but it can be frustrating for others who need more advanced features. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.

There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.

Pricing

MailChimp has the advantage of having a free plan in its suite of subscription plans. The free plan allows you to set up emails, customize them as you wish, and send them to as many subscribers as you like. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.

Their following plans come in two types– Essentials and Standard. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.

The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans come at $9.99 and $14.99 for 500 contacts, respectively.

Their final plan would be most similar to GetResponse’s Max plan. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.

Final Verdict

MailChimp, like iContact, will be the most used by first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.

But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. If you’re on a budget, MailChimp can be the platform for you. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. GetResponse remains your best option in this situation.

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GetResponse vs ConvertKit

ConvertKit is a great platform for bloggers and users to manage subscriber lists. It integrates seamlessly with WordPress and other writing platforms. This may be sufficient for some users but growing businesses might need a more comprehensive approach to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?

Quick Overview

ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.

ConvertKit organizes its emails based on 3 marketing goals– growing your audience, connecting with your fans, and earning from their support.

ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.

ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Getresponse Vs Sendlane

Features Head-to-Head

ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse’s platform was primarily built on developing and maintaining CRM through webinar support, sales, and lead funnels, as well as website integration, to better design your existing and potential user base. Getresponse Vs Sendlane

ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Getresponse Vs Sendlane

ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.

Pricing

ConverKit offers the advantage of a lower pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Getresponse Vs Sendlane

The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.

The Creator Pro plan includes the entire first Creator plan, as well as the free program, additional Facebook advertising support, newsletter referral systems and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.

Final Verdict

People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. ConvertKit offers a free plan that provides more features than most other email marketing plans. It is easy to give it a shot. Their UI is user-friendly, and they do take pains to make their platform a one-stop shop for many small businesses. Getresponse Vs Sendlane

GetResponse, with its heavy CRM leanings, works best with companies that have existing user bases and systems that just need additional work in beefing up. GetResponse can be used if you already have the systems or are planning to put them in place.

Conclusion Getresponse Vs Sendlane

Many platforms offer similar services with varying degrees of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. Suppose you’re serious about your email marketing and are looking for something that can go the distance. In that case, GetResponse is the software platform for you.

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Getresponse Vs Sendlane

getresponse-review

Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.

But it can get tricky once your campaign has several arms to it. The first is emails to users who have just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.

GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. GetResponse allows you to create templates and detailed reports. The question then is GetResponse right for you?

getresponse-logo

Before you continue, you may want to watch this video by Metics Media on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of GetResponse.

What is GetReponse? Getresponse Vs Sendlane

GetResponse, a Polish newsletter automation service, was founded in 2000 by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It provides support in over 27 different languages.

For those unfamiliar with newsletter automation, these are software suites that enable businesses to implement effective email marketing campaigns that help drive campaign return-on-investment or ROI. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.

GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.

Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. GetResponse will help you make these processes more efficient.

Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. You can do this through email, which is one of the most popular message hubs online.

What Kind of Features Should I Expect?

GetResponse has been in the email marketing business for many years. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” With GetResponse, you can really unlock the full potential of email messaging and communication. Although it might be difficult to summarize all of GetResponse’s functionality in one article, we have condensed it into four essential functions that are most useful for both experienced and new email marketers.

Getresponse Vs Sendlane

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Ease of Use

Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. GetResponse strives to simplify your following email automation list by using smart UI choices like “Quick Actions,” which brings a list of the most commonly performed tasks.

You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.

Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.

You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.

Flexible and Well-Designed Templates

GetResponse offers hundreds of templates you can use to personalize your newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.

You can also customize these templates how you see fit. While picking templates can save a lot of work, some designers may not be able to personalize the template. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.

For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. This will allow you to spend more time on the message and less on details.

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Automation and Organization

Efficiency is the name of the game when it comes to online marketing. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse gets this done in two main ways: automation and organization.

Automation deals with speeding up the processes of certain functions by having them start automatically when another action is completed. This is the go-to standard for modern marketing. Your website’s response will determine if you are able to deliver what your customers want.

GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.

All these functions are one aspect of GetResponse’s powerful lead collecting system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is especially useful in e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.

GetResponse allows you to create conversion channels. This marketing technique targets users at specific points of their purchase timeline. This allows you to target users who have just signed up, while also targeting returning users with a different type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. You’ll want all the tools you can get to make it all the easier to succeed.

Detailed Reports and Analytics

All of these marketing strategies and responses will increase conversions on your website. Whether it’s selling an actual product or simply growing your subscription base, properly targeted communications will go far in promoting the services you offer.

GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.

This data, along with the analysis that it provides, will help you plan your next marketing campaigns better and pivot any ones that are not performing well.

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How Expensive is GetResponse?

As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.

This demonstrates the commitment to quality that GetResponse shows. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. The packages come with a variety of features, as well as a tentative subscription list. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. Though you can expect an equally sizable exponential growth in cost as well.

GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each subsequent plan carries the same features as the previous one with additional functions to assist more complicated marketing campaign goals.

The Basic plan covers all the standard email marketing tools a beginner package would need at $15 monthly for a list of about 1,000 people. This allows you to create email messaging through GetResponse’s library of templates and opens the door for you to explore their sales and lead funnel generation. You also have access to their Facebook and Google ads management platform to help organize your advertisements across different social media executions.

The Plus plan includes the Basic plan’s standard suite of functions. The Plus plan offers more automation and tertiary tools like webinar organization and collaboration tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Getresponse Vs Sendlane

GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. This plan is more expensive than their other plans, at $99 per month for 1000 subscribers. This plan is best for those who are familiar with automation and email marketing. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.

You can also opt for their custom subscription plan for the more discerning customer. The “Max” plan includes all that GetResponse has to offer as well as dedicated support from their internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. Getresponse Vs Sendlane

If you buy your plan annually, you can save a few bucks each month. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.

Additional Information about GetResponse

As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.

Their website and landing page builders are one of the most exciting services. Many websites use customized landing pages to show their users the messaging they require based on where they are in the consumer funnel. These methods are highly customizable and allow business owners to completely control their communication at every level on the consumer journey. Their website building tool will also be available, which can assist you in designing a professional-looking site optimized for easy marketing communications deliverability. Getresponse Vs Sendlane

You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. As mentioned, you also have access to the website via push notifications. This will allow you to target customers on other sites through easily placed push notifications that can be scheduled according to your requirements.

GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.

Final Words

Email marketing and online marketing can be complicated. It will ultimately be up to you if you decide that your business needs such a strategy. If it does, GetResponse can be your next software automation manager. Getresponse Vs Sendlane

GetResponse provides everything you need in an email marketing software package. From templates that can be customized to additional functions such as landing page toolkits and landing pages, GetResponse has it all. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. For some, the ROI of email marketing is more important than the cost.

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Most Frequently Asked Questions Getresponse Vs Sendlane

Is GetResponse a CRM company?

As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.

This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.

Does GetResponse have a Free Plan?

GetResponse doesn’t have a free plan, unfortunately, so expect to have to pay for the service if you decide to use it for the long term. For those who want to give it a shot, there is a free trial.

GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.

Is GetResponse Safe?

GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.

For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.

Can I Integrate GetResponse With My Website?

You don’t have to abandon your website just because GetResponse offers a website builder. Integrations with platforms such as Shopify, WordPress, Magneto, and Shopify are possible.

Double-check their website as updates towards their integration partner lists will continue to grow as the software does.

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