Online marketing is a crucial aspect of any business these days. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.
Email marketing is an important aspect of online marketing that’s often overlooked. If done correctly, an email sent by a brand to a customer can build a lasting relationship. Done incorrectly, and you can find your carefully crafted message to be chucked in the spam folder. GetResponse, an email marketing software, can handle this whole process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new players in the marketing field have tried to gain more traction among eager businesses who have the chance to reach out to their customers. How does GetResponse compare to the rest? Let’s see.
Before you go on, you may want to check out this video by Business Tools Review on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Overview Getresponse Vs Myleadsystempro
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.
Simon Grabowski founded GetResponse in the 2000s. GetResponse has evolved over the years to be more than an email marketing tool. Since then, the software has expanded its capabilities to include landing page customization, consumer funnel capabilities and website solutions.
Any marketing automation software that is successful will provide a strong ROI. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This guarantees that your message reaches the correct person at the right moment.
Speaking of ROI, you’ll definitely need to begin calculating yours as GetResponse, sadly, doesn’t come for free. GetResponse does not offer a free plan, unlike some other offerings on the market. GetResponse opts instead for a free trial for any of the 3 tiers of subscription plans they have– basic, plus, and professional. Each tier has its own benefits. They range from simple email tools such as autoresponders, to more advanced features like unlimited email automatization. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
You can increase the maximum subscriber limit from 1,000 to as high as 100,000 but be warned that such an exponential increase will cause the price to follow the same course. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.
For the truly discerning customer, you can opt to apply for their “Max” subscription package, which offers all the features that basic, plus, and professional has while throwing in dedicated VIP support as well as the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.
GetResponse or ActiveCampaign?
ActiveCampaign is another staple brand name for those familiar with the industry’s different tools available to would-be marketers. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms utilize cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can fully customize how many subscriptions you want to set as the limit for your website and pay just for that amount or get a larger plan for yourself in anticipation of an increased number of leads you’ll be generating from your planned email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. This means if you have roughly 2,000 subscribers now, you’ll need to upgrade to the 2,500 plan and pay for 500 subscribers you don’t currently have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Is it better than GetResponse as an email marketing platform?
iContact has similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. Their tools now include key features that are essential for any business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.
Creative tools focus on landing page creation and webpage development. This includes making custom web pages for different marketing tactics. These web pages can be integrated into your email marketing strategy as growth tools. This will help you to generate leads and answer any questions about your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
When looked at it from a broad point of view, GetResponse and iContact have very similar methods of getting users to react and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This will definitely help those who are not so adept at design choices and would prefer to see your emails constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is not available in many email marketing software, such as iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact will have most people’s attention at the start because they have a free plan available for all users who sign up. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This may be where iContact’s allure begins to fade. Getting the same type of robust automation and consumer funnel management requires you to purchase the most expensive plan they have, which is at $30 monthly for 1,500 subscribers. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
GetResponse vs MailChimp
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was founded in 2001 in Atlanta ,Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They have expanded to many features and knowledge pools like podcasts, episodic series, and even short films. Moreover, they consistently have experts and industry leaders share their insights in the current marketing industry and other lifestyle-centered editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Insights and Analytics give you intelligent reporting, data tables, and even surveys that can help you get the proper feedback from your audiences.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. However, GetResponse’s advantage lies in its sales funnel and webinar functions. MailChimp is limited in its customer journey workflows.
MailChimp strives to make its software as easy-to-use as possible. This is great news for those who are just getting started with email marketing platforms, but it can be frustrating for others who need more advanced features. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
MailChimp does not have the marketing automation GetResponse offers. GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp has the advantage of having a free plan in its suite of subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
The following plans are available in two versions: Standard and Essentials. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
The final plan they have would probably be the most analogous to the Max plan that GetResponse has. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. If you’re on a budget, MailChimp can be the platform for you. Let’s say you have a marketing budget and want to increase your sales through marketing strategies and tactics. GetResponse remains your best option in this situation.
GetResponse vs ConvertKit
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It integrates seamlessly with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams are software engineers, marketers, salespeople, and talented product developers who have developed ConvertKit to grow existing businesses through the power of email.
ConvertKit organizes its emails based on 3 marketing goals– growing your audience, connecting with your fans, and earning from their support.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. Getresponse Vs Myleadsystempro
ConvertKit is an email marketing platform that focuses on solving different problems in the online market. GetResponse and GetResponse focus on very different issues. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Getresponse Vs Myleadsystempro
ConvertKit, however, is focused on setting up your business via its platform and the integrated functionalities. This is exemplified through their e-commerce system, where you don’t need a third-party payment processor for your digital or physical sales; you can just use ConvertKit’s own payment processing platform (for a small fee, of course). Getresponse Vs Myleadsystempro
ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. Although the technical aspects of ConvertKit are less than GetResponse, a lot of the data is available with the latter. However, some users may prefer this simplified and essential type of email marketing to their brand.
ConverKit offers the advantage of a lower pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Getresponse Vs Myleadsystempro
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
Again, those on a budget may want to give other email marketing platforms a look first before committing to any single software to meet all their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their interface is easy to use and they make it a one-stop-shop for small businesses. Getresponse Vs Myleadsystempro
GetResponse is best suited for companies with existing systems and users. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Getresponse Vs Myleadsystempro
Many of these platforms offer similar services at varying levels of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. Suppose you’re serious about your email marketing and are looking for something that can go the distance. GetResponse could be the right software platform for your email marketing needs.