Getresponse Vs Hubspot

getresponse-vs-competitor

Online marketing is a crucial aspect of any business these days. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.

Email marketing is an important aspect of online marketing that’s often overlooked. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. Done incorrectly, and you can find your carefully crafted message to be chucked in the spam folder. GetResponse, an email marketing software, can handle this whole process for you.

GetResponse may be a popular email marketing software on the market, but it isn’t the only one. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse compare to the rest? Let’s find out.

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Before you continue, you may want to check out this video by Business Tools Review on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.

GetResponse Overview Getresponse Vs Hubspot

We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.

Simon Grabowski founded GetResponse in the 2000s. Over the years, has developed GetResponse into more than just a pure email marketing software. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.

Any marketing automation software that is successful will provide a strong ROI. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This guarantees that your message reaches the correct person at the right moment.

Pricing

You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier has its own benefits. They range from simple email tools such as autoresponders, to more advanced features like unlimited email automatization. Each plan starts at $15, $49, and $99 for 1,000 subscribers, respectively.

You can increase the maximum subscriber limit from 1,000 to as high as 100,000 but be warned that such an exponential increase will cause the price to follow the same course. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.

You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. This package will be tailored to your business’s needs.

After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.

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GetResponse vs ActiveCampaign

ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. Boasting simplicity and function, how will GetResponse fair against ActiveCampaign in getting you more leads and conversions?

Quick Overview

ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.

With ActiveCampaign, expect to be able to reach users via different channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign also hosts several different tutorials and guides depending on the industry your business finds itself in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.

Features Head-to-Head

When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms use cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.

To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is especially useful when sharing narratives and expertise is proving to be a lucrative method of gaining more leads for your business.

Pricing

GetResponse has a slightly lower pricing structure, but that doesn’t mean it is any less. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.

ActiveCampaign and GetResponse are also limited by exponentially increasing subscriber lists. You will have to spend more if your subscription limit is exceeded. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.

Final Verdict

We would choose GetResponse if we had to pick because of the additional functionality in landing page customizations and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.

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GetResponse vs iContact

Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Is it better than GetResponse as an email marketing platform?

Quick Overview

iContact shares similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. They’ve since grown their arsenal of tools to contain several key features essential to any burgeoning business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.

Creative tools are focused on web page development and landing page creation. This includes creating custom web pages to suit different marketing strategies. These web pages can be integrated into your email marketing strategy as growth tools. This will help you to generate leads and answer any questions about your business.

Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.

Features Head-to-Head

When looked at it from a broad point of view, GetResponse and iContact have very similar methods of getting users to react and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.

Comparing the features however, GetResponse has the advantage of creating newsletters and emails that are more visually appealing. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.

GetResponse’s new webinar system allows you to manage your subscriber lists and host talks directly on their platform. This feature is not available in many email marketing software, such as iContact.

Smart Sending is iContact’s market. It analyzes your users and matches them with best practices to know when you should send marketing emails. This means that your communications will have higher chances of being sent to the right people at the right time automatically.

Pricing

iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.

This is where iContact’s appeal may begin to diminish. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.

Final Verdict

This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.

Though it’s important to note that GetResponse still offers a more robust set of features as well as up-to-date services like their webinar hosting and sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.

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GetResponse vs MailChimp

MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding has always managed to stay on top of current trends. Although popularity isn’t enough to win them all, how does GetResponse stack up against the MailChimp classic?

Quick Overview

MailChimp was founded in 2001 in Atlanta ,Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.

They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.

The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management is focused on building your CRM and segmenting your customers based on customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.

MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Insights and Analytics give you intelligent reporting, data tables, and even surveys that can help you get the proper feedback from your audiences.

Features Head-to-Head

This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. However, GetResponse’s advantage lies in its sales funnel and webinar functions. MailChimp is limited in its customer journey workflows.

MailChimp strives to make its software as easy-to-use as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.

There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse offers several segmentation lists and autoresponders to help you manage the emails that are being sent to your inbox.

Pricing

MailChimp offers a free plan as part of its subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. You’ll also get some essential CRM functions, creative tool kits, and even a website builder.

The following plans are available in two versions: Standard and Essentials. The Essentials plan allows you to play around with customer journeys, advanced analytics and more advanced insights.

The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans come at $9.99 and $14.99 for 500 contacts, respectively.

Their final plan would be most similar to GetResponse’s Max plan. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.

Final Verdict

Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.

But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. MailChimp is a great platform for those on a tight budget. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.

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ConvertKit vs GetResponse

ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It has perfect integration with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?

Quick Overview

ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.

ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.

ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.

ConvertKit also focuses on connecting with your existing subscriber base by developing easy automation and designing well-crafted email communications. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Getresponse Vs Hubspot

Features Head-to-Head

ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse’s platform was primarily built on developing and maintaining CRM through webinar support, sales, and lead funnels, as well as website integration, to better design your existing and potential user base. Getresponse Vs Hubspot

ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. This is exemplified through their e-commerce system, where you don’t need a third-party payment processor for your digital or physical sales; you can just use ConvertKit’s own payment processing platform (for a small fee, of course). Getresponse Vs Hubspot

ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. Although the technical aspects of ConvertKit are less than GetResponse, a lot of the data is available with the latter. However, some users may prefer this simplified and essential type of email marketing to their brand.

Pricing

ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. They also have two paid subscriptions, the Creator or the Creator Pro. Getresponse Vs Hubspot

The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.

The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. This plan is $59 per month for 1000 subscribers and is a great deal compared to GetResponse’s Plus plan.

Final Verdict

Again, those on a budget may want to give other email marketing platforms a look first before committing to any single software to meet all their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their UI is user-friendly, and they do take pains to make their platform a one-stop shop for many small businesses. Getresponse Vs Hubspot

GetResponse, with its heavy CRM leanings, works best with companies that have existing user bases and systems that just need additional work in beefing up. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.

Conclusion Getresponse Vs Hubspot

Many of these platforms offer similar services at varying levels of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. In that case, GetResponse is the software platform for you.

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Getresponse Vs Hubspot

getresponse-review

Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.

But it can get tricky once your campaign has several arms to it. One being emails targeting users who just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.

GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. Is GetResponse the right fit for you?

getresponse-logo

Before you go on, you may want to watch this video by Metics Media on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.

What is GetReponse? Getresponse Vs Hubspot

GetResponse, a Polish newsletter automation service, was founded in 2000 by Simon Grabowski. This Polish-based company has over 15 years’ experience in online marketing solutions. It provides support in over 27 different languages.

Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.

GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s sophisticated system guarantees that your emails are delivered at a minimum of 99%. However, the actual figure does differ on a case-to-case basis.

Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. GetResponse will help you make these processes more efficient.

Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. Why not do it through one of the most common message hubs on the internet: email.

What Features Can I Expect?

GetResponse has been in the business of email marketing for a long time now. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” GetResponse allows you to unlock the full potential for email communication and messaging. Although it might be difficult to summarize all of GetResponse’s functionality in one article, we have condensed it into four essential functions that are most useful for both experienced and new email marketers.

Getresponse Vs Hubspot

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Ease of Use

One of the most important aspects of any software is its ease of use, or how easy it is for users to quickly grasp all of the features available on the platform. GetResponse strives to simplify your following email automation list by using smart UI choices like “Quick Actions,” which brings a list of the most commonly performed tasks.

Their modular widget system allows you to customize your interface in any way you like. It shows you the most important features and functions and hides those you don’t use.

Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.

This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.

Flexible and Well-Designed Templates

Speaking of personalization, GetResponse also includes hundreds of different templates that you can use for various newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.

These templates can be customized however you like. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. GetResponse, like any other suitable software, allows you to personalize your responses regardless of whether they are pre-designed templates.

For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.

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Automation and Organization

Online marketing is all about efficiency. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse gets this done in two main ways: automation and organization.

Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Being able to provide what your customer wants depending on how they react to your website.

GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. You can send them an email based on the items they have left in their cart with GetResponse. This will remind them about their potential purchases, and convert more people who expressed interest.

These functions are just one part of GetResponse’s powerful lead collection system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is particularly useful for e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.

GetResponse allows you to create conversion channels. This marketing technique targets users at specific points of their purchase timeline. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Relevance and adaptability to customer behaviors are crucial to winning online. You’ll want all the tools you can get to make it all the easier to succeed.

Analytics and detailed reports

All of these marketing strategies and responses will increase conversions on your website. Whether it’s selling an actual product or simply growing your subscription base, properly targeted communications will go far in promoting the services you offer.

GetResponse also has data reporting available on its platform so you can see how each arm in your marketing plan plays towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.

This data, along with the analysis that it provides, will help you plan your next marketing campaigns better and pivot any ones that are not performing well.

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How Expensive is GetResponse?

As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. For those looking for free software that they can just readily download and set up. GetResponse is on a purely pay-to-use subscription plan which may dampen some enthusiasm from the folks who are on the fence about even getting an automated program in the first place.

Though this also shows the dedication to quality that GetResponse has. GetResponse is an affordable option for those who are interested in automated email marketing software. Prices vary depending on what package you choose. The packages come with a variety of features, as well as a tentative subscription list. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. Though you can expect an equally sizable exponential growth in cost as well.

GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.

The Basic plan covers all the standard email marketing tools a beginner package would need at $15 monthly for a list of about 1,000 people. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.

The Basic plan’s standard suite functions are included in the Plus plan. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Getresponse Vs Hubspot

The Professional plan is GetResponse’s advanced plan for business owners and entrepreneurs, offering complete automation and workflows, advanced web push notifications, larger webinar attendance, and more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.

For the more discerning customer, you can even opt for their bespoke subscription plan. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. Getresponse Vs Hubspot

If you buy your plan annually, you can save a few bucks each month. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.

Additional Information about GetResponse

As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.

Their website and landing page builders are one of the most exciting services. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Getresponse Vs Hubspot

You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. As mentioned, you also have access to the website via push notifications. This will allow you to target customers on other sites through easily placed push notifications that can be scheduled according to your requirements.

In keeping with the times, GetResponse has also developed a webinar builder that allows users to build, host, and ultimately maintain regular webinars with free and paid subscriber lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.

Final Words

Email marketing, and online marketing in general, can be tricky things. It will ultimately be up to you if you decide that your business needs such a strategy. If it does, GetResponse can be your next software automation manager. Getresponse Vs Hubspot

From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. For some, the ROI of email marketing is more important than the cost.

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Frequently Asked Questions Getresponse Vs Hubspot

Does GetResponse have a CRM?

As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.

This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.

Does GetResponse have a Free Plan?

GetResponse doesn’t have a free plan, unfortunately, so expect to have to pay for the service if you decide to use it for the long term. For those who want to give it a shot, there is a free trial.

GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. Be warned, though, that when the 30 days are up, you’ll auto-renew your subscription with the chosen plan you have when you signed up.

Is GetResponse Safe?

GetResponse has been in business for 15 years and its reputation as a reliable email marketing tool is a testament to this. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.

For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.

Can I integrate GetResponse with my website?

You don’t have to abandon your website just because GetResponse offers a website builder. Integrations with platforms such as Shopify, WordPress, Magneto, and Shopify are possible.

Double-check their website as updates towards their integration partner lists will continue to grow as the software does.

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