Online marketing is a crucial aspect of any business these days. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.
An often overlooked aspect of online marketing is email marketing. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. Done incorrectly, and you can find your carefully crafted message to be chucked in the spam folder. GetResponse, an email marketing software, can handle this whole process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse’s platform compare to all the rest? Let’s see.
Before you continue, you may want to check out this video by Business Tools Review on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
GetResponse Overview Getresponse Vs Campaigner
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.
GetResponse was established in the early 2000s by Simon Grabowski. Over the years, has developed GetResponse into more than just a pure email marketing software. Since then, the software has expanded its capabilities to include landing page customization, consumer funnel capabilities and website solutions.
Any marketing automation software that is successful will provide a strong ROI. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This guarantees that your message reaches the correct person at the right moment.
Speaking of ROI, you’ll definitely need to begin calculating yours as GetResponse, sadly, doesn’t come for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier has its own benefits. They range from simple email tools such as autoresponders, to more advanced features like unlimited email automatization. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.
You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.
GetResponse or ActiveCampaign?
ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular option for anyone looking to start their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign also hosts several different tutorials and guides depending on the industry your business finds itself in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
You can expect a lot of services to overlap when you put GetResponse directly alongside ActiveCampaign. Both platforms utilize cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both platforms integrate well with existing platforms such as Shopify and SalesForce.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is especially useful when sharing narratives and expertise is proving to be a lucrative method of gaining more leads for your business.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. This means if you have roughly 2,000 subscribers now, you’ll need to upgrade to the 2,500 plan and pay for 500 subscribers you don’t currently have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. Both software are similar in price so you may want to get the one that offers more tools for your company.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Will it best GetResponse in its capabilities as an email marketing program?
iContact shares similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. Their tools now include key features that are essential for any business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.
Creative tools are focused on web page development and landing page creation. This includes making custom web pages for different marketing tactics. Growth tools focus on the implementation of these web pages into your email marketing strategy. This can help you generate leads and address any inquiries concerning your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
When looked at it from a broad point of view, GetResponse and iContact have very similar methods of getting users to react and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.
Comparing the features however, GetResponse has the advantage of creating newsletters and emails that are more visually appealing. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is not available in many email marketing software, such as iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This is where iContact’s appeal may begin to diminish. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.
This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
GetResponse vs MailChimp
MailChimp is a popular email marketing platform that has been around for many years. Its branding has always managed to stay on top of current trends. Although popularity isn’t enough to win them all, how does GetResponse stack up against the MailChimp classic?
MailChimp was founded in 2001 in Atlanta ,Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They have expanded to many features and knowledge pools like podcasts, episodic series, and even short films. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp has also included an AI to help design your emails with thoughtful details, layouts, and color choices.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Insights and Analytics give you intelligent reporting, data tables, and even surveys that can help you get the proper feedback from your audiences.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp offers a free plan as part of its subscription plans. The free plan allows you to set up emails, customize them as you wish, and send them to as many subscribers as you like. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
Their following plans come in two types– Essentials and Standard. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans come at $9.99 and $14.99 for 500 contacts, respectively.
Their final plan would be most similar to GetResponse’s Max plan. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
MailChimp, like iContact, will be the most used by first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. If you’re on a budget, MailChimp can be the platform for you. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.
GetResponse vs ConvertKit
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It has perfect integration with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.
ConvertKit organizes its emails based on 3 marketing goals– growing your audience, connecting with your fans, and earning from their support.
With audience growth, ConvertKit focuses on custom landing pages, email sign-up forms, and easy integrations with already existing web pages, so you don’t have to lose your content when migrating information.
ConvertKit also focuses on connecting with your existing subscriber base by developing easy automation and designing well-crafted email communications. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Getresponse Vs Campaigner
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Getresponse Vs Campaigner
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Getresponse Vs Campaigner
ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Getresponse Vs Campaigner
The Creator plan offers migration support and user funneling – useful in understanding user behaviour for $29 per month subscribers. It is slightly more expensive than GetResponse’s Basic Plan but lower than their Plus plan.
The Creator Pro plan includes the entire first Creator plan, as well as the free program, additional Facebook advertising support, newsletter referral systems and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
Again, those on a budget may want to give other email marketing platforms a look first before committing to any single software to meet all their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their interface is easy to use and they make it a one-stop-shop for small businesses. Getresponse Vs Campaigner
GetResponse is best suited for companies with existing systems and users. GetResponse can be used if you already have the systems or are planning to put them in place.
Conclusion Getresponse Vs Campaigner
Many of these platforms offer similar services at varying levels of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. In that case, GetResponse is the software platform for you.