Online marketing is a crucial aspect of any business these days. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.
Email marketing is an important aspect of online marketing that’s often overlooked. If done correctly, an email sent by a brand to a customer can build a lasting relationship. Done incorrectly, and you can find your carefully crafted message to be chucked in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
GetResponse may be a popular email marketing software on the market, but it isn’t the only one. Many new players in the marketing field have tried to gain more traction among eager businesses who have the chance to reach out to their customers. How does GetResponse compare to the rest? Let’s see.
Before you go on, you may want to check out this video by Business Tools Review on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Overview Getresponse Vs Activecampaign Pricing
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.
Simon Grabowski founded GetResponse in the 2000s. GetResponse has evolved over the years to be more than an email marketing tool. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
Any marketing automation software that is successful will provide a strong ROI. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This ensures that your message gets through correctly to the correct user at the right time.
Speaking of ROI, you’ll definitely need to begin calculating yours as GetResponse, sadly, doesn’t come for free. GetResponse does not offer a free plan, unlike some other offerings on the market. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
You can increase the maximum subscriber limit from 1,000 to as high as 100,000 but be warned that such an exponential increase will cause the price to follow the same course. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. Subscribing for 1-year nets you roughly 18% in savings per month, while a 2-year plan gets you 30% off the monthly price.
You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.
GetResponse or ActiveCampaign?
ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
With ActiveCampaign, expect to be able to reach users via different channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign also hosts several different tutorials and guides depending on the industry your business finds itself in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms utilize cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both platforms integrate well with existing platforms such as Shopify and SalesForce.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. In this case, GetResponse has the edge as it includes features like landing page toolkits and webinar functionality. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
We would choose GetResponse if we had to pick because of the additional functionality in landing page customizations and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Will it best GetResponse in its capabilities as an email marketing program?
iContact shares similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. Their tools now include key features that are essential for any business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.
Creative tools are focused on web page development and landing page creation. This includes making custom web pages for different marketing tactics. These web pages can be integrated into your email marketing strategy as growth tools. This will help you to generate leads and answer any questions about your business.
Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools are focused on audience segmentation and collaboration tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This will definitely help those who are not so adept at design choices and would prefer to see your emails constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is not available in many email marketing software, such as iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse, which only offers a free trial, you can start using iContact immediately to begin your email marketing without any cost.
This is where iContact’s appeal may begin to diminish. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. For those familiar with email marketing and willing to invest in something advanced, GetResponse would be the better choice for you.
MailChimp vs GetResponse
MailChimp is a popular email marketing platform that has been around for many years. Its branding has always managed to stay on top of current trends. Although popularity isn’t enough to win them all, how does GetResponse stack up against the MailChimp classic?
MailChimp was founded in 2001 in Atlanta ,Georgia. However, it has since expanded over North America with satellite offices in Brooklyn, Oakland, and Vancouver. MailChimp manages its enormous popularity by focusing on services and functions small businesses and entrepreneurs need for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. Moreover, they consistently have experts and industry leaders share their insights in the current marketing industry and other lifestyle-centered editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp has also included an AI to help design your emails with thoughtful details, layouts, and color choices.
Marketing automation for MailChimp consists of designing customer journeys concerning your marketing strategies and properly integrating your website to the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
This will be a tough match-up, as MailChimp has been around as long as GetResponse. It also has the advantage in branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp strives to make its software as easy-to-use as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse does do something similar, but rather than focusing on pure email marketing, GetReponse has since expanded into many advanced CRM functionalities.
MailChimp does not have the marketing automation GetResponse offers. GetResponse offers several segmentation lists and autoresponders to help you manage the emails that are being sent to your inbox.
MailChimp has the advantage of having a free plan in its suite of subscription plans. The free plan allows you to set up emails, customize them as you wish, and send them to as many subscribers as you like. You’ll also get some essential CRM functions, creative tool kits, and even a website builder.
Their following plans come in two types– Essentials and Standard. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
Their final plan would be most similar to GetResponse’s Max plan. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
MailChimp, like iContact, will be the most used by first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. MailChimp is a great platform for those on a tight budget. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.
ConvertKit vs GetResponse
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It integrates seamlessly with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams are software engineers, marketers, salespeople, and talented product developers who have developed ConvertKit to grow existing businesses through the power of email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. Getresponse Vs Activecampaign Pricing
ConvertKit is an email marketing platform that focuses on solving different problems in the online market. GetResponse and GetResponse focus on very different issues. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Getresponse Vs Activecampaign Pricing
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. This is exemplified through their e-commerce system, where you don’t need a third-party payment processor for your digital or physical sales; you can just use ConvertKit’s own payment processing platform (for a small fee, of course). Getresponse Vs Activecampaign Pricing
ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit offers the advantage of a lower pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. Then they have two paid for subscriptions, the Creator and the Creator Pro. Getresponse Vs Activecampaign Pricing
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. ConvertKit offers a free plan that provides more features than most other email marketing plans. It is easy to give it a shot. Their interface is easy to use and they make it a one-stop-shop for small businesses. Getresponse Vs Activecampaign Pricing
GetResponse, with its heavy CRM leanings, works best with companies that have existing user bases and systems that just need additional work in beefing up. GetResponse can be used if you already have the systems or are planning to put them in place.
Conclusion Getresponse Vs Activecampaign Pricing
Many platforms offer similar services with varying degrees of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. GetResponse could be the right software platform for your email marketing needs.