Online marketing is essential for any business. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.
An often overlooked aspect of online marketing is email marketing. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
GetResponse may be a popular email marketing software on the market, but it isn’t the only one. Many new players in the marketing field have tried to gain more traction among eager businesses who have the chance to reach out to their customers. How does GetResponse compare to the rest? Let’s find out.
Before you continue, you may want to check out this video by Business Tools Review on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
GetResponse Overview Getresponse Vs Active Campain
As we’ve touched above, GetResponse aims to help businesses by managing, organizing, and even automating aspects of email marketing so that you can spend more time running your business. Less time fretting over each and every piece of messaging you send out.
GetResponse was established in the early 2000s by Simon Grabowski. Over the years, has developed GetResponse into more than just a pure email marketing software. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
ROI is a vital aspect of any good marketing automation software. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This ensures that your message gets through correctly to the correct user at the right time.
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse opts instead for a free trial for any of the 3 tiers of subscription plans they have– basic, plus, and professional. Each tier has its own benefits. They range from simple email tools such as autoresponders, to more advanced features like unlimited email automatization. Each plan starts at $15, $49, and $99 for 1,000 subscribers, respectively.
You can increase the maximum subscriber limit from 1,000 to as high as 100,000 but be warned that such an exponential increase will cause the price to follow the same course. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. Subscribing for 1-year nets you roughly 18% in savings per month, while a 2-year plan gets you 30% off the monthly price.
You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. This package will be tailored to your business’s needs.
Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.
GetResponse vs ActiveCampaign
ActiveCampaign is another staple brand name for those familiar with the industry’s different tools available to would-be marketers. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular option for anyone looking to start their journey in email marketing. Much like GetResponse, ActiveCampaign focuses on 3 critical aspects of online marketing– email marketing, marketing automation, and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.
You can expect a lot of services to overlap when you put GetResponse directly alongside ActiveCampaign. Both platforms utilize cross-platform tracking and conversions. Both platforms make use of machine automation to send marketing communications automatically based on customer actions. Both platforms integrate well with existing platforms such as Shopify and SalesForce.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
GetResponse has a slightly lower pricing structure, but that doesn’t mean it is any less. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. This means if you have roughly 2,000 subscribers now, you’ll need to upgrade to the 2,500 plan and pay for 500 subscribers you don’t currently have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
iContact is a tool that helps you to bring more customers to your door by focusing on business growth and optimizing marketing campaigns for maximum impact on marketing ROI. Will it best GetResponse in its capabilities as an email marketing program?
iContact shares similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. Their tools now include key features that are essential for any business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.
Creative tools focus on landing page creation and webpage development. This includes creating custom web pages to suit different marketing strategies. Growth tools focus on the implementation of these web pages into your email marketing strategy. This will help you to generate leads and answer any questions about your business.
Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This will definitely help those who are not so adept at design choices and would prefer to see your emails constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is not available in many email marketing software, such as iContact.
Smart Sending is iContact’s market. It analyzes your users and matches them with best practices to know when you should send marketing emails. This means that your communications will have higher chances of being sent to the right people at the right time automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse, which only offers a free trial, you can start using iContact immediately to begin your email marketing without any cost.
This may be where iContact’s allure begins to fade. Getting the same type of robust automation and consumer funnel management requires you to purchase the most expensive plan they have, which is at $30 monthly for 1,500 subscribers. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.
Though it’s important to note that GetResponse still offers a more robust set of features as well as up-to-date services like their webinar hosting and sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
GetResponse vs MailChimp
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding has always managed to stay on top of current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was started in 2001 in Atlanta, Georgia. However, it has since expanded over North America with satellite offices in Brooklyn, Oakland, and Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They have expanded to many features and knowledge pools like podcasts, episodic series, and even short films. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management is focused on building your CRM and segmenting your customers based on customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Insights and Analytics give you intelligent reporting, data tables, and even surveys that can help you get the proper feedback from your audiences.
This will be a tough match-up, as MailChimp has been around as long as GetResponse. It also has the advantage in branding and marketability. However, GetResponse’s advantage lies in its sales funnel and webinar functions. MailChimp is limited in its customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp has the advantage of having a free plan in its suite of subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
The following plans are available in two versions: Standard and Essentials. The Essentials plan allows you to play around with customer journeys, advanced analytics and more advanced insights.
The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans come at $9.99 and $14.99 for 500 contacts, respectively.
Their final plan would be most similar to GetResponse’s Max plan. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.
MailChimp, like iContact, will be the most used by first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
However, this plan is less functional and offers fewer customer journeys than the Plus plan offered by GetResponse. MailChimp is a great platform for those on a tight budget. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.
ConvertKit vs GetResponse
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It integrates seamlessly with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.
ConvertKit organizes its emails based on 3 marketing goals– growing your audience, connecting with your fans, and earning from their support.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. Getresponse Vs Active Campain
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse’s platform was primarily built on developing and maintaining CRM through webinar support, sales, and lead funnels, as well as website integration, to better design your existing and potential user base. Getresponse Vs Active Campain
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Getresponse Vs Active Campain
ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. Although the technical aspects of ConvertKit are less than GetResponse, a lot of the data is available with the latter. However, some users may prefer this simplified and essential type of email marketing to their brand.
ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. They also have two paid subscriptions, the Creator or the Creator Pro. Getresponse Vs Active Campain
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. This plan is $59 per month for 1000 subscribers and is a great deal compared to GetResponse’s Plus plan.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. ConvertKit offers a free plan that provides more features than most other email marketing plans. It is easy to give it a shot. Their interface is easy to use and they make it a one-stop-shop for small businesses. Getresponse Vs Active Campain
GetResponse is best suited for companies with existing systems and users. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Getresponse Vs Active Campain
Many of these platforms offer similar services at varying levels of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Though it may be beaten in terms of price by specific other platforms, its functionalities and capabilities certainly are up to par. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. In that case, GetResponse is the software platform for you.