E-mail newsletters and promotional digital campaigns are key to the success of e-commerce. A clever campaign can also generate new leads, influence existing customers, and increase sales through persuasive, targeted communication.
It can be tricky if your campaign includes multiple arms. The first is emails to users who have just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.
GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. The question then is GetResponse right for you?
Before you go on, you may want to watch this video by Metics Media on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
What is GetReponse? Getresponse Remove Large Quantities Of Subscribers
GetResponse, a Polish newsletter automation service, was founded in 2000 by Simon Grabowski. This Polish-based company has over 15 years’ experience in online marketing solutions. It offers support in more than 27 languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.
GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Many dubious email marketing software often gets lumped into Spam boxes or face sending issues due to automatic blocking from email hosts. GetResponse’s sophisticated system guarantees that your emails are delivered at a minimum of 99%. The actual number will vary from one case to the next.
Suppose your business is the type that relies on frequent communication of promotional materials, development timelines, branding, and even post-purchase assistance. GetResponse will help you make these processes more efficient.
Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. Why not do it through one of the most common message hubs on the internet: email.
What Features Can I Expect?
GetResponse has been in the business of email marketing for a long time now. They’ve developed many features and capabilities over the years that enable them to go beyond “scheduled emails.” With GetResponse, you can really unlock the full potential of email messaging and communication. Although it might be difficult to summarize all of GetResponse’s functionality in one article, we have condensed it into four essential functions that are most useful for both experienced and new email marketers.
Ease of Use
One of the most important aspects of any software is its ease of use, or how easy it is for users to quickly grasp all of the features available on the platform. GetResponse strives to simplify your following email automation list by using smart UI choices like “Quick Actions,” which brings a list of the most commonly performed tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. That’s what GetResponse seems to be focusing on in their software service: the ability to freely choose and implement your campaign how you want.
You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.
Flexible and Well-Designed Templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.
You can also customize these templates how you see fit. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.
You don’t have to be a creative person to use the GetResponse templates. They are diverse and well-crafted. These templates are also thematically categorized, so you can easily find the email and newsletter design you want based on your business. This will allow you to spend more time on the message and less on details.
Automation and Organization
Efficiency is the name of the game when it comes to online marketing. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse accomplishes this in two ways: automation, and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is modern marketing’s standard. Being able to provide what your customer wants depending on how they react to your website.
GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. An example of this is the “abandoned shopping cart” scenario, where a registered user abandons your website and does not check out even though they have an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.
All these functions are one aspect of GetResponse’s powerful lead collecting system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is particularly useful for e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.
GetResponse doubles down on this by allowing you to create conversion funnels. This marketing technique targets users at specific points of their purchase timeline. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. To succeed online, you’ll need all the tools available.
Analytics and detailed reports
All of these marketing strategies and responses will increase conversions on your website. Whether it’s selling an actual product or simply growing your subscription base, properly targeted communications will go far in promoting the services you offer.
GetResponse also has data reporting available on its platform so you can see how each arm in your marketing plan plays towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How Expensive is GetResponse?
As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. For those looking for free software that they can just readily download and set up. GetResponse is on a purely pay-to-use subscription plan which may dampen some enthusiasm from the folks who are on the fence about even getting an automated program in the first place.
Though this also shows the dedication to quality that GetResponse has. GetResponse is an affordable option for those who are interested in automated email marketing software. Prices vary depending on what package you choose. The packages come with a variety of features, as well as a tentative subscription list. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. Though you can expect an equally sizable exponential growth in cost as well.
GetResponse offers four tiers of plans: Basic, Plus and Professional. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This allows you to create email messaging through GetResponse’s library of templates and opens the door for you to explore their sales and lead funnel generation. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Basic plan’s standard suite functions are included in the Plus plan. The Plus plan offers more automation and tertiary tools like webinar organization and collaboration tools. This plan is GetResponse’s most popular and costs $49 per month for 1,000 subscribers. It also comes at its most affordable price. Getresponse Remove Large Quantities Of Subscribers
GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. This plan is more expensive than their other plans, at $99 per month for 1000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.
You can also opt for their custom subscription plan for the more discerning customer. The “Max” plan includes all that GetResponse has to offer as well as dedicated support from their internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. Getresponse Remove Large Quantities Of Subscribers
If you buy your plan annually, you can save a few bucks each month. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.
Additional Information about GetResponse
GetResponse, an established platform in email marketing, has developed many ancillary services to benefit businesses in today’s fast-moving online environment.
One of the more exciting services is their website and landing page builders. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These methods are highly customizable and allow business owners to completely control their communication at every level on the consumer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Getresponse Remove Large Quantities Of Subscribers
You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. As mentioned, you also have access to the website via push notifications. This will allow you to target customers on other sites through easily placed push notifications that can be scheduled according to your requirements.
GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.
Email marketing, and online marketing in general, can be tricky things. If you decide your business requires such a strategy, it will be up to you. If it does, GetResponse can be your next software automation manager. Getresponse Remove Large Quantities Of Subscribers
From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. But to some business owners, the potential ROI from effective email marketing outweighs the costs.
Most Frequently Asked Questions Getresponse Remove Large Quantities Of Subscribers
Does GetResponse have a CRM?
We have already mentioned that GetResponse provides more than just email marketing software. It also offers many CRM tools that allow business owners to better manage existing and new customers.
This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.
Does GetResponse have a Free Plan?
GetResponse doesn’t have a free plan, unfortunately, so expect to have to pay for the service if you decide to use it for the long term. There is, however, a free trial for people who do want to give the software a try.
GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. You can rest assured that the program secures your customer’s shopping information and their behavior.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I Integrate GetResponse With My Website?
You don’t have to abandon your website just because GetResponse offers a website builder. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website for updates to their integration partner list. These will continue to grow just like the software.