Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.
But it can get tricky once your campaign has several arms to it. The first is emails to users who have just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.
GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. Is GetResponse the right fit for you?
Before you continue, you may want to watch this video by Metics Media on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
What is GetReponse? Getresponse Html Form Custom Field
As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It offers support in more than 27 languages.
For those unfamiliar with newsletter automation, these are software suites that enable businesses to implement effective email marketing campaigns that help drive campaign return-on-investment or ROI. Through GetResponse, you can manage your subscriber list for high-impact marketing communication ranging from customizable newsletters, video campaigns, follow-up letters, and more.
GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. However, the actual figure does differ on a case-to-case basis.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. GetResponse will help you make these processes more efficient.
Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. You can do this through email, which is one of the most popular message hubs online.
What Kind of Features Should I Expect?
GetResponse has been in the business of email marketing for a long time now. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” With GetResponse, you can really unlock the full potential of email messaging and communication. Although it might be difficult to summarize all of GetResponse’s functionality in one article, we have condensed it into four essential functions that are most useful for both experienced and new email marketers.
Ease of Use
Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. That’s what GetResponse seems to be focusing on in their software service: the ability to freely choose and implement your campaign how you want.
This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.
Flexible and well-designed templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.
These templates can be customized however you like. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.
You don’t have to be a creative person to use the GetResponse templates. They are diverse and well-crafted. These templates are also thematically categorized, so you can easily find the email and newsletter design you want based on your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.
Automation and Organization
Online marketing is all about efficiency. Online marketing has the potential to reach thousands or even thousands of people every day. Therefore, it is important to ensure that your message stays consistent and relevant to each customer. GetResponse accomplishes this in two ways: automation, and organization.
Automation deals with speeding up the processes of certain functions by having them start automatically when another action is completed. This is modern marketing’s standard. Being able to provide what your customer wants depending on how they react to your website.
GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. An example of this is the “abandoned shopping cart” scenario, where a registered user abandons your website and does not check out even though they have an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.
These functions are just one part of GetResponse’s powerful lead collection system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is especially useful in e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.
GetResponse doubles down on this by allowing you to create conversion funnels. This marketing technique targets users at specific points of their purchase timeline. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. You’ll want all the tools you can get to make it all the easier to succeed.
Analytics and detailed reports
All of these marketing strategies and responses will increase conversions on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse also has data reporting available on its platform so you can see how each arm in your marketing plan plays towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How expensive is GetResponse
As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. Free software that can be downloaded and set up quickly. GetResponse is on a purely pay-to-use subscription plan which may dampen some enthusiasm from the folks who are on the fence about even getting an automated program in the first place.
This demonstrates the commitment to quality that GetResponse shows. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. These packages vary in scope of features and also your tentative subscription list size. A 1,000 person subscription is a good starting point. However, you can increase exponentially to 100,000 subscribers. You can also expect an equally large exponential growth in cost.
GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.
The Basic plan covers all the standard email marketing tools a beginner package would need at $15 monthly for a list of about 1,000 people. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Basic plan’s standard suite functions are included in the Plus plan. The Plus plan offers more automation and tertiary tools like webinar organization and collaboration tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Getresponse Html Form Custom Field
GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. This plan is more expensive than their other plans, at $99 per month for 1000 subscribers. This plan is best for those who are familiar with automation and email marketing. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.
You can also opt for their custom subscription plan for the more discerning customer. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. Getresponse Html Form Custom Field
You can save a few dollars monthly on your plan if you purchase it yearly as well. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.
Additional Information about GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
Their website and landing page builders are one of the most exciting services. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. Their website building tool will also be available, which can assist you in designing a professional-looking site optimized for easy marketing communications deliverability. Getresponse Html Form Custom Field
What’s more, some of the advanced features that you can find on the higher-tiered plans include Live Chat, which allows users to contact the website live and allows you to talk to them directly regarding whatever their concern is. As mentioned, you also have access to the website via push notifications. This will allow you to target customers on other sites through easily placed push notifications that can be scheduled according to your requirements.
GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.
Email marketing and online marketing can be complicated. It will ultimately be up to you if you decide that your business needs such a strategy. If it does, GetResponse can be your next software automation manager. Getresponse Html Form Custom Field
GetResponse provides everything you need in an email marketing software package. From templates that can be customized to additional functions such as landing page toolkits and landing pages, GetResponse has it all. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. For some, the ROI of email marketing is more important than the cost.
Frequently Asked Questions Getresponse Html Form Custom Field
Does GetResponse have a CRM?
We have already mentioned that GetResponse provides more than just email marketing software. It also offers many CRM tools that allow business owners to better manage existing and new customers.
This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.
Is there a free plan at GetResponse?
GetResponse doesn’t have a free plan, unfortunately, so expect to have to pay for the service if you decide to use it for the long term. For those who want to give it a shot, there is a free trial.
With GetResponse’s free trial, you can easily use the software free of charge for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse Safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I integrate GetResponse with my website?
You don’t have to abandon your website just because GetResponse offers a website builder. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website for updates to their integration partner list. These will continue to grow just like the software.