Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. A clever campaign can also generate new leads, influence existing customers, and increase sales through persuasive, targeted communication.
But it can get tricky once your campaign has several arms to it. The first is emails to users who have just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.
GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. GetResponse allows you to create templates and detailed reports. Is GetResponse the right fit for you?
Before you go on, you may want to check out this video by Metics Media on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
What is GetReponse? Getresponse How To Connect Opt In Form With Autorersponder
As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It offers support in more than 27 languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.
GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Many dubious email marketing software often gets lumped into Spam boxes or face sending issues due to automatic blocking from email hosts. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. GetResponse will help you make these processes more efficient.
Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. You can do this through email, which is one of the most popular message hubs online.
What Features Can I Expect?
GetResponse has been in the email marketing business for many years. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” With GetResponse, you can really unlock the full potential of email messaging and communication. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.
Ease of Use
Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.
Flexible and Well-Designed Templates
Speaking of personalization, GetResponse also includes hundreds of different templates that you can use for various newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.
You can also customize these templates how you see fit. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.
For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates are also thematically categorized, so you can easily find the email and newsletter design you want based on your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.
Automation and Organization
Online marketing is all about efficiency. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse gets this done in two main ways: automation and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Your website’s response will determine if you are able to deliver what your customers want.
GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. You can send them an email based on the items they have left in their cart with GetResponse. This will remind them about their potential purchases, and convert more people who expressed interest.
All these functions are one aspect of GetResponse’s powerful lead collecting system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is particularly useful for e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.
GetResponse doubles down on this by allowing you to create conversion funnels. This marketing strategy targets users at certain points in their purchase cycle. This allows you to target users who have just signed up, while also targeting returning users with a different type of marketing message. Relevance and adaptability to customer behaviors are crucial to winning online. To succeed online, you’ll need all the tools available.
Detailed Reports and Analytics
Doing all these different marketing responses and strategies will definitely increase the conversions you’ll find on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse also has data reporting available on its platform so you can see how each arm in your marketing plan plays towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How Expensive is GetResponse?
As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. For those looking for free software that they can just readily download and set up. GetResponse is on a purely pay-to-use subscription plan which may dampen some enthusiasm from the folks who are on the fence about even getting an automated program in the first place.
Though this also shows the dedication to quality that GetResponse has. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. The packages come with a variety of features, as well as a tentative subscription list. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. You can also expect an equally large exponential growth in cost.
GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each subsequent plan carries the same features as the previous one with additional functions to assist more complicated marketing campaign goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Basic plan’s standard suite functions are included in the Plus plan. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Getresponse How To Connect Opt In Form With Autorersponder
GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. This plan is best for those who are familiar with automation and email marketing. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.
For the more discerning customer, you can even opt for their bespoke subscription plan. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. Getresponse How To Connect Opt In Form With Autorersponder
If you buy your plan annually, you can save a few bucks each month. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.
Additional Information on GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
One of the more exciting services is their website and landing page builders. Many websites use customized landing pages to show their users the messaging they require based on where they are in the consumer funnel. These methods are highly customizable and allow business owners to completely control their communication at every level on the consumer journey. Their website building tool will also be available, which can assist you in designing a professional-looking site optimized for easy marketing communications deliverability. Getresponse How To Connect Opt In Form With Autorersponder
What’s more, some of the advanced features that you can find on the higher-tiered plans include Live Chat, which allows users to contact the website live and allows you to talk to them directly regarding whatever their concern is. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.
In keeping with the times, GetResponse has also developed a webinar builder that allows users to build, host, and ultimately maintain regular webinars with free and paid subscriber lists. Host hundreds of users in a single event and share ideas with webinar tools like screen-sharing, live-recordings, and even maintain follow-up marketing to all attendees.
Email marketing and online marketing can be complicated. If you decide your business requires such a strategy, it will be up to you. If it does, GetResponse can be your next software automation manager. Getresponse How To Connect Opt In Form With Autorersponder
From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. Though you’ll need to balance this with the subsequent monthly costs if it’s worth using for your business. For some, the ROI of email marketing is more important than the cost.
Most Frequently Asked Questions Getresponse How To Connect Opt In Form With Autorersponder
Is GetResponse a CRM company?
We have already mentioned that GetResponse provides more than just email marketing software. It also offers many CRM tools that allow business owners to better manage existing and new customers.
This could include tracking customer behavior across your website pages, assigning variables and tags to individual shoppers IDs, to better target granular audiences using relative messaging.
Does GetResponse have a Free Plan?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. For those who want to give it a shot, there is a free trial.
With GetResponse’s free trial, you can easily use the software free of charge for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse Safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.
To ensure your safety, make sure you review and manage the terms of service before using any tool such as an email marketer.
Can I integrate GetResponse with my website?
You don’t have to abandon your website just because GetResponse offers a website builder. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website for updates to their integration partner list. These will continue to grow just like the software.