Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.
It can be tricky if your campaign includes multiple arms. One being emails targeting users who just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.
GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. With GetResponse, you’ll have design templates, detailed reports, and more. The question then is GetResponse right for you?
Before you continue, you may want to check out this video by Metics Media on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
What is GetReponse? Getresponse Giving Null In Rest Api
As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It offers support in more than 27 languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. Through GetResponse, you can manage your subscriber list for high-impact marketing communication ranging from customizable newsletters, video campaigns, follow-up letters, and more.
GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. However, the actual figure does differ on a case-to-case basis.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. In that case, GetResponse is the type of platform you’ll need to make those processes a lot more efficient.
Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. You can do this through email, which is one of the most popular message hubs online.
What Kind of Features Should I Expect?
GetResponse has been in the business of email marketing for a long time now. They’ve developed many features and capabilities over the years that enable them to go beyond “scheduled emails.” With GetResponse, you can really unlock the full potential of email messaging and communication. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.
Ease of Use
Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. GetResponse strives to simplify your following email automation list by using smart UI choices like “Quick Actions,” which brings a list of the most commonly performed tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. That’s what GetResponse seems to be focusing on in their software service: the ability to freely choose and implement your campaign how you want.
This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.
Flexible and well-designed templates
Speaking of personalization, GetResponse also includes hundreds of different templates that you can use for various newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.
These templates can be customized however you like. While picking templates can save a lot of work, some designers may not be able to personalize the template. GetResponse, like any other suitable software, allows you to personalize your responses regardless of whether they are pre-designed templates.
For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.
Automation and Organization
Online marketing is all about efficiency. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse accomplishes this in two ways: automation, and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Your website’s response will determine if you are able to deliver what your customers want.
GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. You can send them an email based on the items they have left in their cart with GetResponse. This will remind them about their potential purchases, and convert more people who expressed interest.
These functions are just one part of GetResponse’s powerful lead collection system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is particularly useful for e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.
GetResponse allows you to create conversion channels. This marketing strategy targets users at certain points in their purchase cycle. This allows you to target users who have just signed up, while also targeting returning users with a different type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. To succeed online, you’ll need all the tools available.
Analytics and detailed reports
Doing all these different marketing responses and strategies will definitely increase the conversions you’ll find on your website. Whether it’s selling an actual product or simply growing your subscription base, properly targeted communications will go far in promoting the services you offer.
GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.
This data, along with the analysis that it provides, will help you plan your next marketing campaigns better and pivot any ones that are not performing well.
How expensive is GetResponse
You should plan for the costs of any service. GetResponse is no different. Free software that can be downloaded and set up quickly. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
This demonstrates the commitment to quality that GetResponse shows. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. These packages vary in scope of features and also your tentative subscription list size. A 1,000 person subscription is a good starting point. However, you can increase exponentially to 100,000 subscribers. Though you can expect an equally sizable exponential growth in cost as well.
GetResponse offers four tiers of plans: Basic, Plus and Professional. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. You also have access to their Facebook and Google ads management platform to help organize your advertisements across different social media executions.
The Basic plan’s standard suite functions are included in the Plus plan. The Plus plan offers more automation and tertiary tools like webinar organization and collaboration tools. This plan is GetResponse’s most popular and costs $49 per month for 1,000 subscribers. It also comes at its most affordable price. Getresponse Giving Null In Rest Api
The Professional plan is GetResponse’s advanced plan for business owners and entrepreneurs, offering complete automation and workflows, advanced web push notifications, larger webinar attendance, and more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.
For the more discerning customer, you can even opt for their bespoke subscription plan. The “Max” plan includes all that GetResponse has to offer as well as dedicated support from their internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. Getresponse Giving Null In Rest Api
If you buy your plan annually, you can save a few bucks each month. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.
Additional Information on GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
Their website and landing page builders are one of the most exciting services. Many websites use customized landing pages to show their users the messaging they require based on where they are in the consumer funnel. These methods are highly customizable and allow business owners to completely control their communication at every level on the consumer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Getresponse Giving Null In Rest Api
What’s more, some of the advanced features that you can find on the higher-tiered plans include Live Chat, which allows users to contact the website live and allows you to talk to them directly regarding whatever their concern is. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.
GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.
Email marketing, and online marketing in general, can be tricky things. If you decide your business requires such a strategy, it will be up to you. Still, if it does, GetResponse is as good as any for your next software automation manager. Getresponse Giving Null In Rest Api
From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. Though you’ll need to balance this with the subsequent monthly costs if it’s worth using for your business. But to some business owners, the potential ROI from effective email marketing outweighs the costs.
Frequently Asked Questions Getresponse Giving Null In Rest Api
Does GetResponse have a CRM?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This could include tracking customer behavior across your website pages, assigning variables and tags to individual shoppers IDs, to better target granular audiences using relative messaging.
Does GetResponse have a Free Plan?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. There is, however, a free trial for people who do want to give the software a try.
With GetResponse’s free trial, you can easily use the software free of charge for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I Integrate GetResponse With My Website?
Just because GetResponse has a website builder doesn’t mean you need to abandon the website you already have. Integrations with platforms such as Shopify, WordPress, Magneto, and Shopify are possible.
Double-check their website for updates to their integration partner list. These will continue to grow just like the software.