E-mail newsletters and promotional digital campaigns are key to the success of e-commerce. A clever campaign can also generate new leads, influence existing customers, and increase sales through persuasive, targeted communication.
But it can get tricky once your campaign has several arms to it. The first is emails to users who have just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.
GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. GetResponse allows you to create templates and detailed reports. Is GetResponse the right fit for you?
Before you continue, you may want to watch this video by Metics Media on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of GetResponse.
What is GetReponse? Getresponse Expert
GetResponse, a Polish newsletter automation service, was founded in 2000 by Simon Grabowski. This Polish-based company has over 15 years’ experience in online marketing solutions. It offers support in more than 27 languages.
For those unfamiliar with newsletter automation, these are software suites that enable businesses to implement effective email marketing campaigns that help drive campaign return-on-investment or ROI. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.
GetResponse has a high deliverability ratio, which shows how often emails are sent to the correct accounts and inboxes. Many dubious email marketing software often gets lumped into Spam boxes or face sending issues due to automatic blocking from email hosts. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.
Suppose your business is the type that relies on frequent communication of promotional materials, development timelines, branding, and even post-purchase assistance. In that case, GetResponse is the type of platform you’ll need to make those processes a lot more efficient.
Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. Why not do it through one of the most common message hubs on the internet: email.
What Features Can I Expect?
GetResponse has been in the business of email marketing for a long time now. They’ve developed many features and capabilities over the years that enable them to go beyond “scheduled emails.” GetResponse allows you to unlock the full potential for email communication and messaging. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.
Ease of Use
One of the most important aspects of any software is its ease of use, or how easy it is for users to quickly grasp all of the features available on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. That’s what GetResponse seems to be focusing on in their software service: the ability to freely choose and implement your campaign how you want.
You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.
Flexible and Well-Designed Templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.
You can also customize these templates how you see fit. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.
You don’t have to be a creative person to use the GetResponse templates. They are diverse and well-crafted. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. This will allow you to spend more time on the message and less on details.
Automation and Organization
Efficiency is the name of the game when it comes to online marketing. Online marketing has the potential to reach thousands or even thousands of people every day. Therefore, it is important to ensure that your message stays consistent and relevant to each customer. GetResponse accomplishes this in two ways: automation, and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Being able to provide what your customer wants depending on how they react to your website.
GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.
These functions are just one part of GetResponse’s powerful lead collection system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is particularly useful for e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.
GetResponse allows you to create conversion channels. This marketing technique targets users at specific points of their purchase timeline. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Relevance and adaptability to customer behaviors are crucial to winning online. You’ll want all the tools you can get to make it all the easier to succeed.
Analytics and detailed reports
Doing all these different marketing responses and strategies will definitely increase the conversions you’ll find on your website. Whether it’s selling an actual product or simply growing your subscription base, properly targeted communications will go far in promoting the services you offer.
GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How expensive is GetResponse
As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
Though this also shows the dedication to quality that GetResponse has. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. These packages vary in scope of features and also your tentative subscription list size. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. You can also expect an equally large exponential growth in cost.
GetResponse offers four tiers of plans: Basic, Plus and Professional. Each subsequent plan carries the same features as the previous one with additional functions to assist more complicated marketing campaign goals.
The Basic plan covers all the standard email marketing tools a beginner package would need at $15 monthly for a list of about 1,000 people. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. You also have access to their Facebook and Google ads management platform to help organize your advertisements across different social media executions.
The Plus plan includes the Basic plan’s standard suite of functions. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Getresponse Expert
The Professional plan is GetResponse’s advanced plan for business owners and entrepreneurs, offering complete automation and workflows, advanced web push notifications, larger webinar attendance, and more. This plan is more expensive than their other plans, at $99 per month for 1000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.
For the more discerning customer, you can even opt for their bespoke subscription plan. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. Getresponse Expert
If you buy your plan annually, you can save a few bucks each month. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.
Additional Information on GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
Their website and landing page builders are one of the most exciting services. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Getresponse Expert
What’s more, some of the advanced features that you can find on the higher-tiered plans include Live Chat, which allows users to contact the website live and allows you to talk to them directly regarding whatever their concern is. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.
GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.
Email marketing, and online marketing in general, can be tricky things. If you decide your business requires such a strategy, it will be up to you. Still, if it does, GetResponse is as good as any for your next software automation manager. Getresponse Expert
From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. For some, the ROI of email marketing is more important than the cost.
Most Frequently Asked Questions Getresponse Expert
Does GetResponse have a CRM?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This could include tracking customer behavior across your website pages, assigning variables and tags to individual shoppers IDs, to better target granular audiences using relative messaging.
Does GetResponse have a Free Plan?
GetResponse doesn’t have a free plan, unfortunately, so expect to have to pay for the service if you decide to use it for the long term. There is, however, a free trial for people who do want to give the software a try.
With GetResponse’s free trial, you can easily use the software free of charge for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. You can rest assured that the program secures your customer’s shopping information and their behavior.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I integrate GetResponse with my website?
You don’t have to abandon your website just because GetResponse offers a website builder. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website as updates towards their integration partner lists will continue to grow as the software does.