Email newsletters and other promotional digital campaigns can make or break the burgeoning e-commerce project. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.
It can be tricky if your campaign includes multiple arms. One being emails targeting users who just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.
GetResponse fixes these management issues by developing, organizing, and ultimately automating these different communication efforts onto a single platform. GetResponse allows you to create templates and detailed reports. Is GetResponse the right fit for you?
Before you continue, you may want to check out this video by Metics Media on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
What is GetReponse? Exception Php Getresponse
GetResponse, a Polish newsletter automation service, was founded in 2000 by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It provides support in over 27 different languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. Through GetResponse, you can manage your subscriber list for high-impact marketing communication ranging from customizable newsletters, video campaigns, follow-up letters, and more.
GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s sophisticated system guarantees that your emails are delivered at a minimum of 99%. The actual number will vary from one case to the next.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. In that case, GetResponse is the type of platform you’ll need to make those processes a lot more efficient.
Even if you don’t do any of these things, it might be beneficial for your business to begin exploring ways to communicate better with your customers. Why not do it through one of the most common message hubs on the internet: email.
What Kind of Features Should I Expect?
GetResponse has been in the business of email marketing for a long time now. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” GetResponse allows you to unlock the full potential for email communication and messaging. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.
Ease of Use
One of the most important aspects of any software is its ease of use, or how easy it is for users to quickly grasp all of the features available on the platform. GetResponse strives to simplify your following email automation list by using smart UI choices like “Quick Actions,” which brings a list of the most commonly performed tasks.
You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.
Flexible and Well-Designed Templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. You can avoid bland, singularly designed emails and opt for more affluent and more media-intensive materials that really catch your audience’s eye.
You can also customize these templates how you see fit. While picking templates can save a lot of work, some designers may not be able to personalize the template. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.
For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. This will allow you to spend more time on the message and less on details.
Automation and Organization
Online marketing is all about efficiency. Online marketing has the potential to reach thousands or even thousands of people every day. Therefore, it is important to ensure that your message stays consistent and relevant to each customer. GetResponse gets this done in two main ways: automation and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is the go-to standard for modern marketing. Your website’s response will determine if you are able to deliver what your customers want.
GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. An example of this is the “abandoned shopping cart” scenario, where a registered user abandons your website and does not check out even though they have an item in their cart. You can send them an email based on the items they have left in their cart with GetResponse. This will remind them about their potential purchases, and convert more people who expressed interest.
These functions are just one part of GetResponse’s powerful lead collection system. Still, they are made fully complete when coupled with their ability to organize all these different users into workable data points. This is especially useful in e-commerce. To accurately see your marketing performance with particular customers, you can place customizable tags on each user’s website behavior.
GetResponse allows you to create conversion channels. This marketing strategy targets users at certain points in their purchase cycle. This allows you to target users who have just signed up, while also targeting returning users with a different type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. You’ll want all the tools you can get to make it all the easier to succeed.
Analytics and detailed reports
All of these marketing strategies and responses will increase conversions on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can get as broad or as granular as you’d like, viewing what browser clients your customers use to how and when people click on links on your email marketing.
This data, along with the analysis that it provides, will help you plan your next marketing campaigns better and pivot any ones that are not performing well.
How Expensive is GetResponse?
You should plan for the costs of any service. GetResponse is no different. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
Though this also shows the dedication to quality that GetResponse has. GetResponse is an affordable option for those who are interested in automated email marketing software. Prices vary depending on what package you choose. These packages vary in scope of features and also your tentative subscription list size. A 1,000 person subscription is a good starting point. However, you can increase exponentially to 100,000 subscribers. Though you can expect an equally sizable exponential growth in cost as well.
GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each subsequent plan carries the same features as the previous one with additional functions to assist more complicated marketing campaign goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. Access to their Facebook or Google ads management platform allows you to organize your advertisements across various social media platforms.
The Plus plan includes the Basic plan’s standard suite of functions. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Exception Php Getresponse
GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. This plan is more expensive than their other plans, at $99 per month for 1000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.
For the more discerning customer, you can even opt for their bespoke subscription plan. GetResponse’s Max plan offers all the features and support of GetResponse’s internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. Exception Php Getresponse
If you buy your plan annually, you can save a few bucks each month. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.
Additional Information about GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
One of the more exciting services is their website and landing page builders. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Exception Php Getresponse
You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. As mentioned, you also have access to the website via push notifications. This will allow you to target customers on other sites through easily placed push notifications that can be scheduled according to your requirements.
In keeping with the times, GetResponse has also developed a webinar builder that allows users to build, host, and ultimately maintain regular webinars with free and paid subscriber lists. Host hundreds of users in a single event and share ideas with webinar tools like screen-sharing, live-recordings, and even maintain follow-up marketing to all attendees.
Email marketing and online marketing can be complicated. It will ultimately be up to you if you decide that your business needs such a strategy. Still, if it does, GetResponse is as good as any for your next software automation manager. Exception Php Getresponse
GetResponse provides everything you need in an email marketing software package. From templates that can be customized to additional functions such as landing page toolkits and landing pages, GetResponse has it all. Though you’ll need to balance this with the subsequent monthly costs if it’s worth using for your business. But to some business owners, the potential ROI from effective email marketing outweighs the costs.
Most Frequently Asked Questions Exception Php Getresponse
Is GetResponse a CRM company?
We have already mentioned that GetResponse provides more than just email marketing software. It also offers many CRM tools that allow business owners to better manage existing and new customers.
This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.
Is there a free plan at GetResponse?
GetResponse doesn’t have a free plan, unfortunately, so expect to have to pay for the service if you decide to use it for the long term. There is, however, a free trial for people who do want to give the software a try.
GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. Be warned, though, that when the 30 days are up, you’ll auto-renew your subscription with the chosen plan you have when you signed up.
Is GetResponse Safe?
GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. You can rest assured that the program secures your customer’s shopping information and their behavior.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I Integrate GetResponse With My Website?
You don’t have to abandon your website just because GetResponse offers a website builder. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.
Double-check their website for updates to their integration partner list. These will continue to grow just like the software.