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E-mail newsletters and promotional digital campaigns are key to the success of e-commerce. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.

But it can get tricky once your campaign has several arms to it. The first is emails to users who have just signed up. Other communications are targeted at different behaviors on the site, such as regular shoppers and users with “abandoned carts”.

GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. GetResponse allows you to create templates and detailed reports. The question then is GetResponse right for you?

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Before you go on, you may want to check out this video by Metics Media on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of GetResponse.

What is GetReponse? Embed Youtube Getresponse

As we briefly touched above, GetResponse is a newsletter automation service out of Poland established in the early 2000s by Simon Grabowski. This Polish-based firm has more than 15 years of experience in various online marketing solutions. It offers support in more than 27 languages.

For those unfamiliar with newsletter automation, these are software suites that enable businesses to implement effective email marketing campaigns that help drive campaign return-on-investment or ROI. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.

GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Email marketing software that is not legitimate often ends up in spam boxes. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. However, the actual figure does differ on a case-to-case basis.

Suppose your business is the type that relies on frequent communication of promotional materials, development timelines, branding, and even post-purchase assistance. GetResponse will help you make these processes more efficient.

Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. Why not do it through one of the most common message hubs on the internet: email.

What Features Can I Expect?

GetResponse has been in the email marketing business for many years. In that time, they’ve been able to develop various features and capabilities that allow it to surpass the simple “scheduled email.” With GetResponse, you can really unlock the full potential of email messaging and communication. Though it may be tricky to list down the entire functionality of GetResponse in a single article, we’ve compressed it into 4 essential functions that we believe can resonate best with experienced email marketers and novices alike.

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Ease of Use

Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.

You can also customize your interface the way you want it through their modular widget system, which puts into view the features and functions that you’ll want to use most often and hide away those that you won’t.

Many functions on GetResponse can also be used via drag-and-drop. This reduces the time spent searching for upload keys and gives you more control over how your email marketing should look. That’s what GetResponse seems to be focusing on in their software service: the ability to freely choose and implement your campaign how you want.

This means you’re free to personalize almost all the aspects of every email and messaging you plan to implement to better fit your brand’s voice and overall personality.

Flexible and well-designed templates

GetResponse offers hundreds of templates you can use to personalize your newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.

You can also customize these templates how you see fit. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. Like any suitable software, GetResponse makes sure to keep that personalization within your reach regardless of the usage of their pre-designed templates.

For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates are also thematically categorized, so you can easily find the email and newsletter design you want based on your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.

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Automation and Organization

Online marketing is all about efficiency. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse accomplishes this in two ways: automation, and organization.

Automation deals with speeding up the processes of certain functions by having them start automatically when another action is completed. This is the go-to standard for modern marketing. Your website’s response will determine if you are able to deliver what your customers want.

GetResponse addresses this through customizable workflows that you can easily set up through their workflow guide so that you can set what subsequent messaging you’ll want to send out depending on your customer’s action on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.

All these functions are one aspect of GetResponse’s powerful lead collecting system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is especially useful in e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.

GetResponse doubles down on this by allowing you to create conversion funnels. This marketing technique targets users at specific points of their purchase timeline. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Online success is dependent on adaptability and relevance to customer behavior. To succeed online, you’ll need all the tools available.

Detailed Reports and Analytics

Doing all these different marketing responses and strategies will definitely increase the conversions you’ll find on your website. Whether it’s selling an actual product or simply growing your subscription base, properly targeted communications will go far in promoting the services you offer.

GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.

Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.

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How Expensive is GetResponse?

As with any good service, you’ll need to start planning out for their respective costs, and GetResponse is no exception. Free software that can be downloaded and set up quickly. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.

This demonstrates the commitment to quality that GetResponse shows. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. These packages vary in scope of features and also your tentative subscription list size. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. Though you can expect an equally sizable exponential growth in cost as well.

GetResponse’s actual plans come in 4 different tiers: Basic, Plus, Professional, and Max. Each subsequent plan carries the same features as the previous one with additional functions to assist more complicated marketing campaign goals.

For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. You also have access to their Facebook and Google ads management platform to help organize your advertisements across different social media executions.

The Plus plan includes the Basic plan’s standard suite of functions. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. Coming in at $49 monthly for 1,000 subscribers, this is GetResponse’s most popular plan and comes at a reasonably affordable price. Embed Youtube Getresponse

GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. You don’t have to worry if this is your first time using the marketing method. GetResponse offers tutorials that will show you how to use each step to achieve your business goals.

For the more discerning customer, you can even opt for their bespoke subscription plan. The “Max” plan includes all that GetResponse has to offer as well as dedicated support from their internal team. This plan is intended for enterprise-level support, so you will need to get a quote from them. Embed Youtube Getresponse

You can save a few dollars monthly on your plan if you purchase it yearly as well. A 1-year subscription will save you 18% per month. A 2-year subscription will save you 30% per month.

Additional Information on GetResponse

As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.

Their website and landing page builders are one of the most exciting services. Many online websites take advantage of customized landing pages that show users exactly the kind of messaging they need depending on the user’s location on the consumer funnel. These landing pages are customizable, allowing business owners to control all aspects of their communications at each stage of the customer journey. Their website building tool will also be available, which can assist you in designing a professional-looking site optimized for easy marketing communications deliverability. Embed Youtube Getresponse

You can also access some advanced features on higher-tiered plans, such as Live Chat. This allows users to chat with the website directly and to communicate any concerns they may have. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.

In keeping with the times, GetResponse has also developed a webinar builder that allows users to build, host, and ultimately maintain regular webinars with free and paid subscriber lists. You can host hundreds of people at once and share your ideas using webinar tools such as screen-sharing and live-recordings. Follow-up marketing is possible for all attendees.

Last words

Email marketing, and online marketing in general, can be tricky things. It will ultimately be up to you if you decide that your business needs such a strategy. Still, if it does, GetResponse is as good as any for your next software automation manager. Embed Youtube Getresponse

From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. But to some business owners, the potential ROI from effective email marketing outweighs the costs.

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Frequently Asked Questions Embed Youtube Getresponse

Does GetResponse have a CRM?

We have already mentioned that GetResponse provides more than just email marketing software. It also offers many CRM tools that allow business owners to better manage existing and new customers.

This can range from tracking customer behavior across your web pages to assign variables and tags to individual shopper IDs to better target granular audiences with relative messaging.

Does GetResponse have a Free Plan?

GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. There is, however, a free trial for people who do want to give the software a try.

GetResponse offers a free 30-day trial that allows you to use the software at no cost for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.

Is GetResponse Safe?

GetResponse’s 15 years in the business speak for its reliability and safety as an email marketing tool. You can rest assured that the program secures your customer’s shopping information and their behavior.

For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.

Can I Integrate GetResponse With My Website?

You don’t have to abandon your website just because GetResponse offers a website builder. You can expect to integrate with platforms like SalesForce, WordPress, Shopify, and Magneto.

Double-check their website as updates towards their integration partner lists will continue to grow as the software does.

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