Online marketing is a crucial aspect of any business these days. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.
An often overlooked aspect of online marketing is email marketing. If done correctly, an email sent by a brand to a customer can build a lasting relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
GetResponse may be a popular email marketing software on the market, but it isn’t the only one. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse compare to the rest? Let’s see.
Before you go on, you may want to watch this video by Business Tools Review on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
GetResponse Overview Convertkit Vs Getresponse
As we’ve touched above, GetResponse aims to help businesses by managing, organizing, and even automating aspects of email marketing so that you can spend more time running your business. Spend less time worrying about every piece of communication you send.
Simon Grabowski founded GetResponse in the 2000s. GetResponse has evolved over the years to be more than an email marketing tool. Since then, the software has expanded its capabilities to include landing page customization, consumer funnel capabilities and website solutions.
ROI is a vital aspect of any good marketing automation software. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This ensures that your message gets through correctly to the correct user at the right time.
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. A 1-year subscription nets you approximately 18% per month savings, while a 2-year subscription saves you 30% on the monthly cost.
You can apply for the “Max” subscription package if you are a discerning customer. This includes all the basic features plus professional support and the ability to host multiple accounts. This package will be tailored to your business’s needs.
Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.
GetResponse or ActiveCampaign?
ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. ActiveCampaign is similar to GetResponse in that it focuses on three critical aspects of online advertising: email marketing, marketing automation and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
You can expect a lot of services to overlap when you put GetResponse directly alongside ActiveCampaign. Both platforms utilize cross-platform tracking and conversions. Both platforms use machine automation to automatically convey marketing communications based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is especially useful when sharing narratives and expertise is proving to be a lucrative method of gaining more leads for your business.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
ActiveCampaign and GetResponse are also limited by exponentially increasing subscriber lists. You will have to spend more if your subscription limit is exceeded. This means if you have roughly 2,000 subscribers now, you’ll need to upgrade to the 2,500 plan and pay for 500 subscribers you don’t currently have.
We would choose GetResponse if we had to pick because of the additional functionality in landing page customizations and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
iContact is a tool that helps you to bring more customers to your door by focusing on business growth and optimizing marketing campaigns for maximum impact on marketing ROI. Will it best GetResponse in its capabilities as an email marketing program?
iContact shares similar roots to GetResponse. It started out in the early 2000s as email marketing software targeting small to medium-sized businesses. Their tools now include key features that are essential for any business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.
Creative tools are focused on web page development and landing page creation. This includes creating custom web pages to suit different marketing strategies. These web pages can be integrated into your email marketing strategy as growth tools. This will help you to generate leads and answer any questions about your business.
Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools are focused on audience segmentation and collaboration tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This will definitely help those who are not so adept at design choices and would prefer to see your emails constructed visually.
GetResponse’s new webinar system allows you to manage your subscriber lists and host talks directly on their platform. This feature is not available in many email marketing software, such as iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. This means that your communications will have higher chances of being sent to the right people at the right time automatically.
iContact will have most people’s attention at the start because they have a free plan available for all users who sign up. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This may be where iContact’s allure begins to fade. Getting the same type of robust automation and consumer funnel management requires you to purchase the most expensive plan they have, which is at $30 monthly for 1,500 subscribers. This plan is cheaper than the GetResponse mid-tier plan which costs $49 per month for 1,000 subscribers.
This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.
Though it’s important to note that GetResponse still offers a more robust set of features as well as up-to-date services like their webinar hosting and sales funnel optimization. For those familiar with email marketing and willing to invest in something advanced, GetResponse would be the better choice for you.
GetResponse vs MailChimp
MailChimp is a popular email marketing platform that has been around for many years. Its branding is always in line with current trends. Although popularity isn’t enough to win them all, how does GetResponse stack up against the MailChimp classic?
MailChimp was started in 2001 in Atlanta, Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They have expanded to many features and knowledge pools like podcasts, episodic series, and even short films. They also have industry experts and leaders sharing their knowledge in the current marketing industry as well as other lifestyle-focused editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management is focused on building your CRM and segmenting your customers based on customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
Marketing automation for MailChimp consists of designing customer journeys concerning your marketing strategies and properly integrating your website to the MailChimp platform. Insights and Analytics give you intelligent reporting, data tables, and even surveys that can help you get the proper feedback from your audiences.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great news for those who are just getting started with email marketing platforms, but it can be frustrating for others who need more advanced features. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse offers several segmentation lists and autoresponders to help you manage the emails that are being sent to your inbox.
MailChimp has the advantage of having a free plan in its suite of subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. You’ll also get some essential CRM functions, creative tool kits, and even a website builder.
Their following plans come in two types– Essentials and Standard. The Essentials plan is their bare-bones subscription plan, allowing you to start playing around with customer journeys and more advanced insights and analytics.
The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans come at $9.99 and $14.99 for 500 contacts, respectively.
Their final plan would be most similar to GetResponse’s Max plan. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
MailChimp, like iContact, will be the most used by first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.
But this free plan loses out on functionality and customer journeys compared to the Plus plan that GetResponse has. MailChimp is a great platform for those on a tight budget. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.
ConvertKit vs GetResponse
ConvertKit is an excellent platform for bloggers and users managing subscriber lists. It has perfect integration with WordPress and other writing platforms. This may be sufficient for some users but growing businesses might need a more comprehensive approach to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams are software engineers, marketers, salespeople, and talented product developers who have developed ConvertKit to grow existing businesses through the power of email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit also focuses on connecting with your existing subscriber base by developing easy automation and designing well-crafted email communications. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. Convertkit Vs Getresponse
ConvertKit is an email marketing platform that focuses on solving different problems in the online market. GetResponse and GetResponse focus on very different issues. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Convertkit Vs Getresponse
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Convertkit Vs Getresponse
ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. Although the technical aspects of ConvertKit are less than GetResponse, a lot of the data is available with the latter. However, some users may prefer this simplified and essential type of email marketing to their brand.
ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. They also have two paid subscriptions, the Creator or the Creator Pro. Convertkit Vs Getresponse
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their interface is easy to use and they make it a one-stop-shop for small businesses. Convertkit Vs Getresponse
GetResponse is best suited for companies with existing systems and users. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Convertkit Vs Getresponse
Many of these platforms offer similar services at varying levels of effectiveness. These platforms, which we compared against GetResponse, have been among the most effective on the market. It’s not hard to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. Suppose you’re serious about your email marketing and are looking for something that can go the distance. GetResponse could be the right software platform for your email marketing needs.