E-mail newsletters and promotional digital campaigns are key to the success of e-commerce. Moreover, a clever campaign can generate new leads, influence returning customers, and create more sales through persuasive and targeted communication.
It can be tricky if your campaign includes multiple arms. One being emails targeting users who just signed up. The other communications target different on-site behaviors, such as the “abandoned cart” users and the regular shoppers.
GetResponse solves these management problems by organizing, organizing, then automating all communication efforts on a single platform. GetResponse allows you to create templates and detailed reports. The question then is GetResponse right for you?
Before you go on, you may want to check out this video by Metics Media on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
What is GetReponse? Contact Getresponse
GetResponse, a Polish newsletter automation service, was founded in 2000 by Simon Grabowski. This Polish-based company has over 15 years’ experience in online marketing solutions. It offers support in more than 27 languages.
Newsletter automation is software that allows businesses to create effective email marketing campaigns and increase their return-on-investment. GetResponse allows you to manage your subscribers for high-impact marketing communications. This includes customizable newsletters and follow-up letters.
GetResponse boasts a high deliverability rate, which indicates how often their email messages get sent to the proper accounts and into their appropriate inboxes. Many dubious email marketing software often gets lumped into Spam boxes or face sending issues due to automatic blocking from email hosts. GetResponse’s advanced system ensures that you get as high as 99% deliverability on your emails. The actual number will vary from one case to the next.
Let’s say your business relies on regular communication regarding promotional materials, branding, timelines, branding, and post-purchase support. GetResponse will help you make these processes more efficient.
Even if your business doesn’t currently do any of the above, it could benefit you and your business to start finding out ways to better communicate with your consumer base. You can do this through email, which is one of the most popular message hubs online.
What Features Can I Expect?
GetResponse has been in the business of email marketing for a long time now. They’ve developed many features and capabilities over the years that enable them to go beyond “scheduled emails.” GetResponse allows you to unlock the full potential for email communication and messaging. Although it might be difficult to summarize all of GetResponse’s functionality in one article, we have condensed it into four essential functions that are most useful for both experienced and new email marketers.
Ease of Use
Software’s ease-of-use is a key aspect. This refers to how easy it is for users and their accessibility to all the features on the platform. Smart UI choices such as “Quick Actions” allow GetResponse to make your email automation easier. This list includes the most frequently used tasks.
Their modular widget system allows you to customize your interface in any way you like. It shows you the most important features and functions and hides those you don’t use.
Many of the functions on GetResponse also operate via a drag-and-drop system, lessening the time you spend looking for the upload keys and giving you more flexibility with how you want your email marketing to look. This is what GetResponse seems to be focusing on with their software service: the freedom to choose and execute your campaigns how you like.
You can personalize nearly all aspects of any email or messaging that you send to your brand to reflect your brand’s voice.
Flexible and well-designed templates
GetResponse offers hundreds of templates you can use to personalize your newsletters. Avoid boring, monolithic emails and instead opt for richer and more media-intensive materials to really grab your audience’s attention.
These templates can be customized however you like. Picking templates usually takes out much of the work that goes into the design but leaves some creators gimped on personalizing the way it looks. GetResponse, like any other suitable software, allows you to personalize your responses regardless of whether they are pre-designed templates.
For those less on the creative side, though, rest assured that the designs found on GetResponse’s library of templates are varied and crafted to such a high quality that people will be hard-pressed to find fault in it. These templates can also be categorized thematically, so that you can find the right email or newsletter design for your business. You’ll spend less time fussing over minute details and more time working on the core message you want to share.
Automation and Organization
Online marketing is all about efficiency. With the ability to reach thousands and thousands of people daily, you’ll want to make sure your messaging stays consistent and relevant based on where exactly your customer is in relation to your business. GetResponse accomplishes this in two ways: automation, and organization.
Automation is the process of automating certain functions to speed up their completion. They are set up to start automatically after another action has been completed. This is modern marketing’s standard. Your website’s response will determine if you are able to deliver what your customers want.
GetResponse can help you with this by creating customizable workflows. You can do so through their workflow guide. This allows you to set the messaging that you want to send depending on what your customer does on your website. A typical example of this would be the “abandoned cart scenario,” where a registered user leaves your website without checking out despite having an item in their cart. With GetResponse’s automation, you can automatically send them a customizable email depending on what was left in their cart, quickly reminding them of their potential purchases and converting more users who initially showed interest.
All these functions are one aspect of GetResponse’s powerful lead collecting system. They are still very useful when combined with the ability to organize all of these users into usable data points. This is particularly useful for e-commerce. You can set your own customizable tags on each user’s website behavior to correctly see where you are marketing-wise with specific customers.
GetResponse doubles down on this by allowing you to create conversion funnels. This marketing strategy targets users at certain points in their purchase cycle. This means you can automatically target users who just sign up while simultaneously targeting return users with another type of marketing message. Relevance and adaptability to customer behaviors are crucial to winning online. To succeed online, you’ll need all the tools available.
Detailed Reports and Analytics
Doing all these different marketing responses and strategies will definitely increase the conversions you’ll find on your website. Targeted communications are key to promoting your services, regardless of whether you’re selling a product or growing your subscriber base.
GetResponse offers data reporting on its platform. This allows you to see how each part of your marketing plan contributes towards your overall campaign goals. You can view the browsers your customers use and what time they click on links in your email marketing.
Using this data and its accompanying analysis will allow you to better plan for your subsequent marketing campaigns and pivot your current ones that may not perform well.
How Expensive is GetResponse?
You should plan for the costs of any service. GetResponse is no different. For those looking for free software that they can just readily download and set up. GetResponse has a strictly pay-to-use subscription which might dampen some people’s enthusiasm about getting an automated program.
This demonstrates the commitment to quality that GetResponse shows. For those really interested in automated email marketing software, GetResponse comes in relatively affordable at differing rates depending on the package you require. The packages come with a variety of features, as well as a tentative subscription list. You can start on a low estimated subscription list of 1,000 people, up to an exponential increase to 100,000 subscriptions. You can also expect an equally large exponential growth in cost.
GetResponse offers four tiers of plans: Basic, Plus and Professional. Each plan has the same features as its predecessor, but with more functions to help you achieve your marketing goals.
For a list of approximately 1,000 people, the Basic plan includes all the basic email marketing tools that a beginner package would require at $15 per month. This plan allows you to send email messages using GetResponse’s templates library. It also opens up the possibility to explore their lead generation and sales strategies. You also have access to their Facebook and Google ads management platform to help organize your advertisements across different social media executions.
The Plus plan includes the Basic plan’s standard suite of functions. It offers a little more in terms of automation and tertiary features like webinar organization and collaborative tools. This plan is GetResponse’s most popular and costs $49 per month for 1,000 subscribers. It also comes at its most affordable price. Contact Getresponse
GetResponse’s professional plan is for entrepreneurs and business owners. It offers complete automation, workflows, web push notifications, higher webinar attendance and much more. Because this is their more advanced plan, this also means it’s their most expensive at $99 monthly for 1,000 subscribers. We suggest picking this plan if you’re reasonably familiar with email marketing and automation so you can get the whole experience out of it. Though you shouldn’t worry if you’re new to the marketing method, as GetResponse has included tutorials on how best to make use of each process concerning your business goals.
For the more discerning customer, you can even opt for their bespoke subscription plan. The “Max” plan includes all that GetResponse has to offer as well as dedicated support from their internal team. You will definitely need to contact them for a quotation on the price as this plan is meant for enterprise-level support. Contact Getresponse
If you buy your plan annually, you can save a few bucks each month. A year’s subscription nets you 18% in cost as savings per month, while a 2-year subscription gets you 30% off on a per month cost.
Additional Information about GetResponse
As GetResponse is one of the more established platforms in the email marketing industry, they’ve developed many ancillary services that can benefit businesses in today’s fast-moving online world.
Their website and landing page builders are one of the most exciting services. Many websites use customized landing pages to show their users the messaging they require based on where they are in the consumer funnel. These methods are highly customizable and allow business owners to completely control their communication at every level on the consumer journey. You’ll also have their website building tool, which can help you design a professional-looking website optimized for easier marketing communications deliverability. Contact Getresponse
What’s more, some of the advanced features that you can find on the higher-tiered plans include Live Chat, which allows users to contact the website live and allows you to talk to them directly regarding whatever their concern is. You also have access to the website, as mentioned earlier, push notifications, which will enable you to target customers on other websites through conveniently placed push notifications that you can freely schedule according to your needs.
GetResponse also offers a webinar builder, which allows users to host and maintain regular webinars using both free and paid subscribers lists. Host hundreds of users in a single event and share ideas with webinar tools like screen-sharing, live-recordings, and even maintain follow-up marketing to all attendees.
Email marketing and online marketing can be complicated. If you decide your business requires such a strategy, it will be up to you. Still, if it does, GetResponse is as good as any for your next software automation manager. Contact Getresponse
From customizable templates to auxiliary functions like landing page toolkits, GetResponse offers the whole package of an email marketing software kit and more. You’ll have to balance these costs with the monthly expenses you’ll be paying if you use it. For some, the ROI of email marketing is more important than the cost.
Frequently Asked Questions Contact Getresponse
Does GetResponse have a CRM?
As we have touched on above, GetResponse goes beyond typical email marketing software by providing many CRM tools that enable business owners to better manage new and existing customers.
This could include tracking customer behavior across your website pages, assigning variables and tags to individual shoppers IDs, to better target granular audiences using relative messaging.
Is there a free plan at GetResponse?
GetResponse does not offer a free plan. If you want to continue using the service, expect to be charged for it. For those who want to give it a shot, there is a free trial.
With GetResponse’s free trial, you can easily use the software free of charge for 30 days. You should be aware that your 30-day free trial will expire and you will automatically renew your subscription to the plan you selected when you signed up.
Is GetResponse Safe?
GetResponse has been in business for 15 years and its reputation as a reliable email marketing tool is a testament to this. Rest assured that your customer’s shopping data and their behaviors are kept securely within the program itself.
For added safety, always review and manage your terms of service to avoid any privacy issues when utilizing a tool like an email marketer.
Can I integrate GetResponse with my website?
You don’t have to abandon your website just because GetResponse offers a website builder. Integrations with platforms such as Shopify, WordPress, Magneto, and Shopify are possible.
Double-check their website for updates to their integration partner list. These will continue to grow just like the software.