Online marketing is essential for any business. An online presence is a great way to make a lasting impression on your customers and leave a mark in your industry.
An often overlooked aspect of online marketing is email marketing. If done correctly, an email sent by a brand to a customer can build a lasting relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse compare to the rest? Let’s find out.
Before you go on, you may want to watch this video by Business Tools Review on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Overview Aweber Vs Getresponse Vs Constant Contact
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Spend less time worrying about every piece of communication you send.
GetResponse was established in the early 2000s by Simon Grabowski. Over the years, has developed GetResponse into more than just a pure email marketing software. Since then, the software has expanded its capabilities to include landing page customization, consumer funnel capabilities and website solutions.
Any marketing automation software that is successful will provide a strong ROI. GetResponse proves its effectiveness through its relatively high self-proclaimed deliverability rate of 99%. This guarantees that your message reaches the correct person at the right moment.
Pricing
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. GetResponse does not offer a free plan, unlike some other offerings on the market. GetResponse opts instead for a free trial for any of the 3 tiers of subscription plans they have– basic, plus, and professional. Each tier offers its own set of benefits, going from simpler email tools like autoresponders to more robust features like unlimited email automation. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
You can increase the maximum subscriber limit from 1,000 to as high as 100,000 but be warned that such an exponential increase will cause the price to follow the same course. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. Subscribing for 1-year nets you roughly 18% in savings per month, while a 2-year plan gets you 30% off the monthly price.
For the truly discerning customer, you can opt to apply for their “Max” subscription package, which offers all the features that basic, plus, and professional has while throwing in dedicated VIP support as well as the ability to host multiple accounts. This package will be tailored to your business’s needs.
Now that we’ve looked over the different aspects of GetResponse, let’s begin to dive into how it fairs against its competitors in the email marketing market.
> > Click Here to Sign up GetResponse for Free < <
GetResponse or ActiveCampaign?
ActiveCampaign is another staple brand name for those familiar with the industry’s different tools available to would-be marketers. Boasting simplicity and function, how will GetResponse fair against ActiveCampaign in getting you more leads and conversions?
Quick Overview
ActiveCampaign is a popular option for anyone looking to start their journey in email marketing. Much like GetResponse, ActiveCampaign focuses on 3 critical aspects of online marketing– email marketing, marketing automation, and online CRM.
ActiveCampaign allows you to reach users through multiple channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign also hosts several different tutorials and guides depending on the industry your business finds itself in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.
Head-to-Head Features
When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms use cross-platform tracking and conversions. Both platforms use machine automation to automatically convey marketing communications based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
To get a clearer picture of who-trumps-who, we will look into which software has features that the other one doesn’t. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
Pricing
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can fully customize how many subscriptions you want to set as the limit for your website and pay just for that amount or get a larger plan for yourself in anticipation of an increased number of leads you’ll be generating from your planned email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
Final Verdict
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
> > Click Here to Sign up GetResponse for Free < <
GetResponse vs iContact
iContact is a tool that helps you to bring more customers to your door by focusing on business growth and optimizing marketing campaigns for maximum impact on marketing ROI. Is it better than GetResponse as an email marketing platform?
Quick Overview
iContact shares similar roots to GetResponse. It was originally created as an email marketing tool for small- to medium-sized companies in the early 2000s. Their tools now include key features that are essential for any business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.
Creative tools are focused on web page development and landing page creation. This includes creating custom web pages to suit different marketing strategies. Growth tools focus on the implementation of these web pages into your email marketing strategy. This will help you to generate leads and answer any questions about your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
Features Head-to-Head
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This will definitely help those who are not so adept at design choices and would prefer to see your emails constructed visually.
GetResponse’s new webinar system allows you to manage your subscriber lists and host talks directly on their platform. This feature is not available in many email marketing software, such as iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. This means that your communications will have higher chances of being sent to the right people at the right time automatically.
Pricing
iContact will have most people’s attention at the start because they have a free plan available for all users who sign up. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This is where iContact’s appeal may begin to diminish. Getting the same type of robust automation and consumer funnel management requires you to purchase the most expensive plan they have, which is at $30 monthly for 1,500 subscribers. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.
Final Verdict
This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. For those familiar with email marketing and willing to invest in something advanced, GetResponse would be the better choice for you.
> > Click Here to Sign up GetResponse for Free < <
MailChimp vs GetResponse
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding has always managed to stay on top of current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
Quick Overview
MailChimp was started in 2001 in Atlanta, Georgia. However, it has since expanded over North America with satellite offices in Brooklyn, Oakland, and Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. Moreover, they consistently have experts and industry leaders share their insights in the current marketing industry and other lifestyle-centered editorial pieces.
Their platform features 4 different segments of tools for your email marketing campaign– Audience Management, Creative Tools, Marketing Automation, and Insights and Analytics. Audience Management focuses on developing your CRM and segment your audiences according to customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp also offers an AI that can help you design your emails with thoughtful details and layouts.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
Features Head-to-Head
This will be a tough match-up, as MailChimp has been around as long as GetResponse. It also has the advantage in branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp strives to make its software as easy-to-use as possible. This is great news for those who are just getting started with email marketing platforms, but it can be frustrating for others who need more advanced features. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
There is also some additional marketing automation that GetResponse has that MailChimp doesn’t (for now, at least). GetResponse offers several segmentation lists and autoresponders to help you manage the emails that are being sent to your inbox.
Pricing
MailChimp offers a free plan as part of its subscription plans. The free plan allows you to set up emails, customize them as you wish, and send them to as many subscribers as you like. Additionally, you’ll get essential CRM functions, creative tools kits, and even a website creator.
The following plans are available in two versions: Standard and Essentials. The Essentials plan allows you to play around with customer journeys, advanced analytics and more advanced insights.
The Standard plan offers the same but additional branching points for customer journeys, behavioral targeting, and deeper segmentation amongst your audiences. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
The final plan they have would probably be the most analogous to the Max plan that GetResponse has. The MailChimp premium plan comes in at $299 for 10,000 contacts and gives you some of the most advanced features you can ask for when it comes to an email marketing platform, such as multivariate testing, comparative reporting, collaborative support, and even VIP technical assistance when you need it.
Final Verdict
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
However, this plan is less functional and offers fewer customer journeys than the Plus plan offered by GetResponse. If you’re on a budget, MailChimp can be the platform for you. But suppose you have a dedicated marketing budget and are looking for ways to improve your sales business through practical strategies and marketing techniques. In that case, GetResponse is still your best bet.
> > Click Here to Sign up GetResponse for Free < <
GetResponse vs ConvertKit
ConvertKit is a great platform for bloggers and users to manage subscriber lists. It has perfect integration with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?
Quick Overview
ConvertKit has a global presence with 67 teams in 54 countries. Many of these teams are software engineers, marketers, salespeople, and talented product developers who have developed ConvertKit to grow existing businesses through the power of email.
ConvertKit organizes its emails based on 3 marketing goals– growing your audience, connecting with your fans, and earning from their support.
With audience growth, ConvertKit focuses on custom landing pages, email sign-up forms, and easy integrations with already existing web pages, so you don’t have to lose your content when migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Aweber Vs Getresponse Vs Constant Contact
Features Head-to-Head
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Aweber Vs Getresponse Vs Constant Contact
ConvertKit, however, is focused on setting up your business via its platform and the integrated functionalities. This is exemplified through their e-commerce system, where you don’t need a third-party payment processor for your digital or physical sales; you can just use ConvertKit’s own payment processing platform (for a small fee, of course). Aweber Vs Getresponse Vs Constant Contact
ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. Although the technical aspects of ConvertKit are less than GetResponse, a lot of the data is available with the latter. However, some users may prefer this simplified and essential type of email marketing to their brand.
Pricing
ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. They also have two paid subscriptions, the Creator or the Creator Pro. Aweber Vs Getresponse Vs Constant Contact
The Creator plan offers migration support and user funneling – useful in understanding user behaviour for $29 per month subscribers. It is slightly more expensive than GetResponse’s Basic Plan but lower than their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
Final Verdict
Again, those on a budget may want to give other email marketing platforms a look first before committing to any single software to meet all their needs. ConvertKit offers a free plan that provides more features than most other email marketing plans. It is easy to give it a shot. Their UI is user-friendly, and they do take pains to make their platform a one-stop shop for many small businesses. Aweber Vs Getresponse Vs Constant Contact
GetResponse is best suited for companies with existing systems and users. GetResponse can be used if you already have the systems or are planning to put them in place.
Conclusion Aweber Vs Getresponse Vs Constant Contact
Many platforms offer similar services with varying degrees of effectiveness. The ones we’ve discussed here and matched up against GetResponse have been some of the best-performing ones in the market, and it’s easy to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. In that case, GetResponse is the software platform for you.