Online marketing is a crucial aspect of any business these days. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.
An often overlooked aspect of online marketing is email marketing. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. If you do it wrong, your carefully-crafted message will be lost in the spam folder. GetResponse is an example of an email marketing software that can manage this entire process for you.
GetResponse may be a popular email marketing software on the market, but it isn’t the only one. Many new players in the marketing field have tried to gain more traction among eager businesses who have the chance to reach out to their customers. How does GetResponse’s platform compare to all the rest? Let’s find out.
Before you go on, you may want to watch this video by Business Tools Review on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
GetResponse Overview Aweber Vs Getresponse Pricing
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.
GetResponse was established in the early 2000s by Simon Grabowski. GetResponse has evolved over the years to be more than an email marketing tool. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
ROI is a vital aspect of any good marketing automation software. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This guarantees that your message reaches the correct person at the right moment.
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. Unlike some offerings in the market now, GetResponse has no free plan. GetResponse opts instead for a free trial for any of the 3 tiers of subscription plans they have– basic, plus, and professional. Each tier has its own benefits. They range from simple email tools such as autoresponders, to more advanced features like unlimited email automatization. The plans start at $15, $49 and $99 respectively for 1,000 subscribers.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. You can lower your monthly payout by choosing to pay for a year’s subscription in advance. Subscribing for 1-year nets you roughly 18% in savings per month, while a 2-year plan gets you 30% off the monthly price.
For the truly discerning customer, you can opt to apply for their “Max” subscription package, which offers all the features that basic, plus, and professional has while throwing in dedicated VIP support as well as the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.
GetResponse vs ActiveCampaign
ActiveCampaign is another staple brand name for those familiar with the industry’s different tools available to would-be marketers. GetResponse is simple and functional. How will it compare to ActiveCampaign when it comes to generating more leads and conversions for you?
ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. Much like GetResponse, ActiveCampaign focuses on 3 critical aspects of online marketing– email marketing, marketing automation, and online CRM.
With ActiveCampaign, expect to be able to reach users via different channels and platforms. This means you’ll be able to target and communicate with users through your website, SMS, and even WhatsApp. ActiveCampaign also hosts several different tutorials and guides depending on the industry your business finds itself in. When selling clothes and other retail products, you should avoid fitness e-commerce sales funnels.
You can expect a lot of services to overlap when you put GetResponse directly alongside ActiveCampaign. Both platforms utilize cross-platform tracking and conversions. Both platforms use machine automation to automatically convey marketing communications based on customer actions. Both integrate nicely with existing platforms like SalesForce and Shopify.
We will examine which software offers features that the other doesn’t in order to get a better understanding of who is ahead. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
GetResponse has a slightly lower pricing structure, but that doesn’t mean it is any less. You can choose how many subscriptions your website will allow you to purchase. Or you can opt for a larger plan in order to generate more leads from your email campaigns.
GetResponse and ActiveCampaign are similarly limited to the exponential increases in subscriber listings, ultimately forcing you to spend more if you surpass the upper limit of your current subscription plan. If you have approximately 2,000 subscribers, you will need to upgrade to the 2500 plan and purchase 500 subscribers that you don’t have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Is it better than GetResponse as an email marketing platform?
iContact has similar roots to GetResponse. It started out in the early 2000s as email marketing software targeting small to medium-sized businesses. Their tools now include key features that are essential for any business. These tools are segmented into 5 different categories: creative tools, Growth tools, Automation tools, Subscription tools, and Insights and Analytics tools.
Creative tools focus on landing page creation and webpage development. This includes creating custom web pages to suit different marketing strategies. Growth tools focus on the implementation of these web pages into your email marketing strategy. This can help you generate leads and address any inquiries concerning your business.
Automation tools focus on events and actions taken by your customers and how you want your emails to react to these inputs. Subscriber tools focus on proper audience segmentation and collaborative tools. Insights, Analytics and other tools allow you to track each marketing strategy’s performance as well as perform A/B testing to determine which material is most effective.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. While iContact may not explicitly say it in their marketing materials, they follow this very consumer funnel-oriented thinking similar to how GetResponse does it.
Comparing the features, though, GetResponse does have the advantage of having a more visually friendly email and newsletter creation tool. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is largely absent from many email marketing software out there, including iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. Your communications will be more likely to reach the right people at the correct time, automatically.
iContact is sure to grab attention from the beginning because they offer a free plan for all sign-ups. Unlike GetResponse, which only offers a free trial, you can start using iContact immediately to begin your email marketing without any cost.
This may be where iContact’s allure begins to fade. You will need to pay $30 per month for 1500 subscribers to get the same level of automation and consumer funnel management. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.
This one is tough as iContact has some genuinely decent features for a much more affordable price point (of course, free is the best price point anyone can ask for). If you’re looking for an email marketing system to try out quickly and don’t want to spend an arm and a leg for it monthly, iContact may be the software for you.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. For those familiar with email marketing and willing to invest in something advanced, GetResponse would be the better choice for you.
GetResponse vs MailChimp
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was started in 2001 in Atlanta, Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp manages its enormous popularity by focusing on services and functions small businesses and entrepreneurs need for their email marketing strategies.
They now offer a wide range of features and knowledge, including podcasts, episodic series, short films, and more. Moreover, they consistently have experts and industry leaders share their insights in the current marketing industry and other lifestyle-centered editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management is focused on building your CRM and segmenting your customers based on customer behavior. The Creative Tools suite helps you target these people with personalized material that best fits the tone and mood of your communications. MailChimp has also included an AI to help design your emails with thoughtful details, layouts, and color choices.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp strives to make its software as easy-to-use as possible. This is great news for those who are just getting started with email marketing platforms, but it can be frustrating for others who need more advanced features. GetResponse does do something similar, but rather than focusing on pure email marketing, GetReponse has since expanded into many advanced CRM functionalities.
MailChimp does not have the marketing automation GetResponse offers. GetResponse offers several segmentation lists and autoresponders to help you manage the emails that are being sent to your inbox.
MailChimp has the advantage of having a free plan in its suite of subscription plans. The free plan allows you to set up emails, customize them as you wish, and send them to as many subscribers as you like. You’ll also get some essential CRM functions, creative tool kits, and even a website builder.
The following plans are available in two versions: Standard and Essentials. The Essentials plan allows you to play around with customer journeys, advanced analytics and more advanced insights.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
The final plan they have would probably be the most analogous to the Max plan that GetResponse has. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. The free plan allows users to send to nearly 2,000 subscribers and retains key CRM functionality.
However, this plan is less functional and offers fewer customer journeys than the Plus plan offered by GetResponse. If you’re on a budget, MailChimp can be the platform for you. Let’s say you have a marketing budget and want to increase your sales through marketing strategies and tactics. In that case, GetResponse is still your best bet.
ConvertKit vs GetResponse
ConvertKit is a great platform for bloggers and users to manage subscriber lists. It has perfect integration with WordPress and other writing platforms. Though this may be enough for some users, growing businesses may want something a bit more holistic in approach when it comes to marketing. How does ConvertKit compare to GetResponse’s CRM platform?
ConvertKit is a very global business with roughly 67 teams spread out across 54 countries. Many of these teams include software engineers, salespeople, marketing professionals, and product developers who developed ConvertKit to help existing businesses grow through email.
ConvertKit organizes their emails according to 3 marketing goals: growing your audience, connecting and earning from your fans.
With audience growth, ConvertKit focuses on custom landing pages, email sign-up forms, and easy integrations with already existing web pages, so you don’t have to lose your content when migrating information.
ConvertKit also focuses on connecting with your existing subscriber base by developing easy automation and designing well-crafted email communications. Lastly, ConvertKit also offers easy e-commerce integration so that you can start selling your own products on your website. Aweber Vs Getresponse Pricing
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse was built around developing and maintaining CRM via webinar support, sales and lead funnels. It also integrates with websites to improve the design of your current and potential users. Aweber Vs Getresponse Pricing
ConvertKit, however, is focused on setting up your business via its platform and the integrated functionalities. This is exemplified through their e-commerce system, where you don’t need a third-party payment processor for your digital or physical sales; you can just use ConvertKit’s own payment processing platform (for a small fee, of course). Aweber Vs Getresponse Pricing
ConvertKit is very user-friendly, particularly for bloggers and experienced online writers. The technical aspect may be limited in comparison to GetResponse– much of the nitty-gritty data is shown complete with the latter, not so much with the former — but some users may enjoy this cut-down and essentials only type of email marketing for their brand.
ConverKit offers the advantage of a lower pricing. They have a free plan that includes many notable features like unlimited landing pages & forms, e-commerce capabilities, and email broadcasts. They also have two paid subscriptions, the Creator or the Creator Pro. Aweber Vs Getresponse Pricing
The Creator plan includes migration support and user funneling– helpful in understanding user behavior for $29 a month subscribers, just slightly above GetResponse’s Basic Plan and below their Plus plan.
The Creator Pro plan includes everything from the first Creator plan, the free program, additional Facebook advertisement support, newsletter referral systems, and advanced reporting. This plan is $59 per month for 1000 subscribers and is a great deal compared to GetResponse’s Plus plan.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. ConvertKit offers a free plan that provides more features than most other email marketing plans. It is easy to give it a shot. Their interface is easy to use and they make it a one-stop-shop for small businesses. Aweber Vs Getresponse Pricing
GetResponse is best suited for companies with existing systems and users. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Aweber Vs Getresponse Pricing
Many platforms offer similar services with varying degrees of effectiveness. These platforms, which we compared against GetResponse, have been among the most effective on the market. It’s not hard to see why. GetResponse is an excellent choice for those looking to better their email marketing capabilities. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. Suppose you’re serious about your email marketing and are looking for something that can go the distance. In that case, GetResponse is the software platform for you.