Online marketing is essential for any business. If you want to leave a lasting impression and a consistent mark in your industry, having an online presence can help keep customers in touch with you in more ways than one.
Email marketing is an important aspect of online marketing that’s often overlooked. Done right, and a well-received email from a brand can be a bridge towards a long customer relationship. Done incorrectly, and you can find your carefully crafted message to be chucked in the spam folder. GetResponse, an email marketing software, can handle this whole process for you.
But GetResponse is hardly the first email marketing software that’s on the market. Many new entries into the marketing industry have attempted to get more of a foothold amongst eager businesses that have the opportunity to begin reaching out to their customers. How does GetResponse compare to the rest? Let’s find out.
Before you continue, you may want to watch this video by Business Tools Review on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Overview Aweber Vs Getresponse Affiliate Commission Program
We’ve already mentioned that GetResponse is a tool to assist businesses in managing, organizing and automating email marketing. This allows them to spend more time running their business. Less time fretting over each and every piece of messaging you send out.
Simon Grabowski founded GetResponse in the 2000s. GetResponse has evolved over the years to be more than an email marketing tool. The software has since expanded its reach towards landing page customization, consumer funnel capabilities, website solutions, and, most recently, webinar toolkits.
Any marketing automation software that is successful will provide a strong ROI. GetResponse’s 99% deliverability rate is a testament to its effectiveness. This guarantees that your message reaches the correct person at the right moment.
You’ll need to start calculating your ROI as GetResponse doesn’t offer itself for free. GetResponse does not offer a free plan, unlike some other offerings on the market. GetResponse offers a free trial on any of their 3 subscription plans: basic, plus, or professional. Each tier has its own benefits. They range from simple email tools such as autoresponders, to more advanced features like unlimited email automatization. Each plan starts at $15, $49, and $99 for 1,000 subscribers, respectively.
The maximum subscriber limit can be increased from 1,000 to 100,000, but this will increase the price. By choosing to pay in advance for a year of subscription, you can reduce your monthly payment. Subscribing for 1-year nets you roughly 18% in savings per month, while a 2-year plan gets you 30% off the monthly price.
For the truly discerning customer, you can opt to apply for their “Max” subscription package, which offers all the features that basic, plus, and professional has while throwing in dedicated VIP support as well as the ability to host multiple accounts. You’ll need to request a specific quote for this package as it will depend on the scope and size of your business.
After we have reviewed the various aspects of GetResponse let’s now look at how it compares to its peers in the email marketing industry.
GetResponse or ActiveCampaign?
ActiveCampaign is another brand that’s a staple for anyone who is familiar with the many tools in the industry. Boasting simplicity and function, how will GetResponse fair against ActiveCampaign in getting you more leads and conversions?
ActiveCampaign is a popular choice for those looking to begin their journey in email marketing. Much like GetResponse, ActiveCampaign focuses on 3 critical aspects of online marketing– email marketing, marketing automation, and online CRM.
With ActiveCampaign, expect to be able to reach users via different channels and platforms. This allows you to reach users via your website, SMS and even WhatsApp. ActiveCampaign offers a variety of tutorials and guides, depending on which industry your company is in. You’ll definitely want to avoid using fitness e-commerce sales funnels when selling clothing and other retail goods.
When it comes to putting GetResponse directly against ActiveCampaign, you can expect plenty of services to overlap. Both platforms utilize cross-platform tracking and conversions. Both platforms use machine automation to automatically convey marketing communications based on customer actions. Both platforms integrate well with existing platforms such as Shopify and SalesForce.
We will examine which software offers features that the other doesn’t in order to get a better understanding of who is ahead. GetResponse is the winner in this instance, as it offers webinar functionality and landing page toolkits. This is particularly useful when you are looking to gain more leads by sharing your expertise and narratives.
In terms of pricing, though, GetResponse maintains the advantage due to its slightly cheaper packages. You can fully customize how many subscriptions you want to set as the limit for your website and pay just for that amount or get a larger plan for yourself in anticipation of an increased number of leads you’ll be generating from your planned email campaigns.
ActiveCampaign and GetResponse are also limited by exponentially increasing subscriber lists. You will have to spend more if your subscription limit is exceeded. This means if you have roughly 2,000 subscribers now, you’ll need to upgrade to the 2,500 plan and pay for 500 subscribers you don’t currently have.
If we had to choose, we would pick GetResponse as the winner in this match-up due to the extra functionality in landing page customization and webinar tools. As both come at similar prices, you might as well get the software that includes more tools for your business.
GetResponse vs iContact
Focusing on business growth and the overall impact of proper campaign optimization on marketing ROI, iContact offers an extensive range of tools that can help you bring more customers to your doorstep. Is it better than GetResponse as an email marketing platform?
iContact shares similar roots to GetResponse. It started out in the early 2000s as email marketing software targeting small to medium-sized businesses. Their tools now include key features that are essential for any business. They are divided into five categories: creativity tools, growth tools, automation tools, subscription tools, insights and analytics tools.
Creative tools focus on landing page creation and webpage development. This includes creating custom web pages to suit different marketing strategies. These web pages can be integrated into your email marketing strategy as growth tools. This can help you generate leads and address any inquiries concerning your business.
Automation tools are focused on the actions and events of your customers. You want your emails to be sent as a reaction to these inputs. Subscriber tools are focused on audience segmentation and collaboration tools. Lastly, Insights and Analytics allow you to monitor each marketing strategy’s performance and perform A/B testing to see which material would work best.
If you look at it from a wider perspective, GetResponse is very similar to iContact in getting users to respond and engage with your content. Although iContact doesn’t explicitly state it in its marketing materials, they use similar consumer-focused thinking to GetResponse.
Comparing the features however, GetResponse has the advantage of creating newsletters and emails that are more visually appealing. This is a great feature for those who don’t know how to design well and want to see how your emails are constructed visually.
GetResponse also has the advantage of their new webinar system that allows you to manage subscriber lists and host talks right on their platform. This feature is not available in many email marketing software, such as iContact.
iContact’s market is its “Smart Sending” system, which analyses your users and matches their behavior with best practices for when to send your marketing emails. This means that your communications will have higher chances of being sent to the right people at the right time automatically.
iContact will have most people’s attention at the start because they have a free plan available for all users who sign up. Unlike GetResponse which offers a trial but no actual free plan, iContact allows you to immediately start email marketing with no entry cost.
This is where iContact’s appeal may begin to diminish. Getting the same type of robust automation and consumer funnel management requires you to purchase the most expensive plan they have, which is at $30 monthly for 1,500 subscribers. Granted, this is still much cheaper than the mid-tier GetResponse plan, which comes in at $49 monthly for 1,000 subscribers.
This is a difficult one as iContact offers some really good features at a more affordable price (of course, it’s the best price anyone could ask for). iContact is a great option if you are looking for an easy-to-use email marketing tool that you can test out quickly without spending a lot of money each month.
It’s important to remember that GetResponse offers more features and up-to-date services such as webinar hosting or sales funnel optimization. GetResponse is a better option for those who are familiar with email marketing but want to invest in more advanced features.
MailChimp vs GetResponse
MailChimp has consistently been one of the most popular email marketing platforms for years now. Its branding is always in line with current trends. Though popularity doesn’t win them all– how does GetResponse compare to the classic MailChimp?
MailChimp was started in 2001 in Atlanta, Georgia. It has since grown to include satellite offices in Brooklyn and Oakland as well as Vancouver. MailChimp’s popularity is achieved by its focus on the services and functions that small businesses and entrepreneurs require for their email marketing strategies.
They have expanded to many features and knowledge pools like podcasts, episodic series, and even short films. Moreover, they consistently have experts and industry leaders share their insights in the current marketing industry and other lifestyle-centered editorial pieces.
The platform offers 4 segments of tools to help you with your email marketing campaigns: Audience Management, Creative Tools and Marketing Automation. Analytics and Insights, of course, round out their services. Audience Management is focused on building your CRM and segmenting your customers based on customer behavior. These people can be targeted with customized material that matches the tone and mood of their communications. MailChimp has also included an AI to help design your emails with thoughtful details, layouts, and color choices.
MailChimp marketing automation involves designing customer journeys that are relevant to your marketing strategies, and properly integrating your website with the MailChimp platform. Analytics and Insights provide intelligent reporting, data tables and surveys that will help you receive the right feedback from your audience.
This one will definitely be a difficult match-up as MailChimp has been around for as long as GetResponse and definitely has the leg-up when it comes to branding and marketability. But GetResponse has its advantage rooted in its sales and leads funnel and its webinar functions, something that MailChimp only has in terms of customer journey workflows.
MailChimp goes out of its way to be as user-friendly as possible. This is great for users who are just starting out with email marketing platforms but can prove to be frustrating for other users who want more robust features out of their software. GetResponse is similar to GetResponse, but instead of focusing solely on email marketing, GetReponse now offers advanced CRM functions.
MailChimp does not have the marketing automation GetResponse offers. GetResponse has various segmentation lists available for users and autoresponders that help you manage emails being sent to you with pre-made response communications.
MailChimp has the advantage of having a free plan in its suite of subscription plans. With the free plan, you can set up your emails, design them how you want to, and easily send them out to 2,000 subscribers. You’ll also get some essential CRM functions, creative tool kits, and even a website builder.
Their following plans come in two types– Essentials and Standard. The Essentials plan allows you to play around with customer journeys, advanced analytics and more advanced insights.
The Standard plan provides the same features, but with additional branching points to enable customer journeys, behavioral targeting, deeper segmentation, and deeper segmentation. These plans are available at $9.99 for 500 contacts and $14.99 respectively.
The final plan they have would probably be the most analogous to the Max plan that GetResponse has. MailChimp Premium Plan costs $299 for 10,000 contacts. It offers some of the most advanced features available in an email marketing platform such as multivariate test, comparative reporting, support for collaboration, and VIP technical assistance when you are in need.
Like iContact before it, MailChimp will probably be the most popular amongst first-time email marketers. Its free plan allows users to send to almost 2,000 subscribers while retaining some key CRM functionality.
However, this plan is less functional and offers fewer customer journeys than the Plus plan offered by GetResponse. If you’re on a budget, MailChimp can be the platform for you. Let’s say you have a marketing budget and want to increase your sales through marketing strategies and tactics. In that case, GetResponse is still your best bet.
GetResponse vs ConvertKit
ConvertKit is a great platform for bloggers and users to manage subscriber lists. It integrates seamlessly with WordPress and other writing platforms. This may be sufficient for some users but growing businesses might need a more comprehensive approach to marketing. How does ConvertKit’s blogger-friendly platform compare to the CRM machine that is GetResponse?
ConvertKit has a global presence with 67 teams in 54 countries. Many of these teams are software engineers, marketers, salespeople, and talented product developers who have developed ConvertKit to grow existing businesses through the power of email.
ConvertKit organizes its emails based on 3 marketing goals– growing your audience, connecting with your fans, and earning from their support.
ConvertKit is focused on audience growth and focuses on custom landing page design, email sign up forms, and easy integrations to existing web pages so that you don’t lose your content while migrating information.
ConvertKit focuses on connecting to your existing subscribers by creating automated communications and well-crafted emails. ConvertKit offers easy integration with e-commerce so you can sell your products directly from your website. Aweber Vs Getresponse Affiliate Commission Program
ConvertKit and GetResponse are two email marketing platforms that focus on solving very different problems in the online marketing environment. GetResponse’s platform was primarily built on developing and maintaining CRM through webinar support, sales, and lead funnels, as well as website integration, to better design your existing and potential user base. Aweber Vs Getresponse Affiliate Commission Program
ConvertKit, on the other hand, focuses mainly on setting up your business through its platform and its integrated functionalities. ConvertKit’s e-commerce platform is an example of this. You don’t need to use a third party payment processor for digital or physical sales. ConvertKit can instead be used (for a small charge, of course). Aweber Vs Getresponse Affiliate Commission Program
ConvertKit is also very user-friendly, especially to bloggers and experienced online writers. Although the technical aspects of ConvertKit are less than GetResponse, a lot of the data is available with the latter. However, some users may prefer this simplified and essential type of email marketing to their brand.
ConverKit has the advantage in pricing. Their free plan includes many features, including unlimited landing pages and forms, ecommerce capabilities, and email broadcasts. They also have two paid subscriptions, the Creator or the Creator Pro. Aweber Vs Getresponse Affiliate Commission Program
The Creator plan offers migration support and user funneling – useful in understanding user behaviour for $29 per month subscribers. It is slightly more expensive than GetResponse’s Basic Plan but lower than their Plus plan.
The Creator Pro plan includes the entire first Creator plan, as well as the free program, additional Facebook advertising support, newsletter referral systems and advanced reporting. At $59 a month for 1000 subscribers, this comes just at GetResponse’s Plus plan price point, a bargain by comparison.
People on a tight budget might want to look at other email marketing platforms before they commit to one software that will meet all of their needs. It’s relatively easy to give something like a ConvertKit a try since it has a free plan which offers much more than other email marketing plans out there. Their UI is user-friendly, and they do take pains to make their platform a one-stop shop for many small businesses. Aweber Vs Getresponse Affiliate Commission Program
GetResponse, with its heavy CRM leanings, works best with companies that have existing user bases and systems that just need additional work in beefing up. If you do have these systems in place or plan to have them in place, you can give GetResponse a try and see how it fits your business.
Conclusion Aweber Vs Getresponse Affiliate Commission Program
Many platforms offer similar services with varying degrees of effectiveness. These platforms, which we compared against GetResponse, have been among the most effective on the market. It’s not hard to see why. If you are looking to improve your email marketing skills, GetResponse can be a great choice. Although it might be more expensive than other platforms, the functionality and capabilities of GetResponse are comparable. If you are serious about email marketing, and want something that will last, then GetResponse is the right platform for you. GetResponse could be the right software platform for your email marketing needs.